Florence Garnier

Florence Garnier

PARTNER at THE OBSERVATORY INTERNATIONAL
LONDON, United Kingdom

About me

Florence is a creative problem solver, who loves to influence companies’ marketing strategy and provide support to corporate governance.

Florence started her career in retail, then moved to the financial services industry working in both France and in Italy in various Business Management positions. In 2000 she joined RENAULT, as VP European Internet and CRM, integrating Internet in the communication mix, and in 2003, was promoted to VP European Advertising, where she led key enterprise advertising and digital productions.
She set up her own Marketing Efficiency consultancy dedicated to helping companies adapt their marketing to a fast transforming digital environment before joining The Observatory International London, a global (11 markets) consultancy dedicated to helping companies maximize their marketing resources to address digital transformation.
She founded the French office and manages Global European clients on behalf of the London office.
She also a co founder and non executive partner of a mar tech company, a platform operating in France and the UK dedicated to helping Global leading Brands operating their marketing campaigns under a unique interface.
Florence is also the author of 2 business books published in 2012 and 2015.

Sector Experience

Positions

Managing Partner French Office -Senior Consultant UK- The Observatory International- London
THE OBSERVATORY International
United Kingdom
September 2014 - Present (3 years 8 months)
The Observatory International is a global (11 markets) marketing management consultancy dedicated to helping companies maximize their marketing resources to address digital transformation.Responsible for growing business and advise leading Global Brands at Senior CMO level to shift marketing operating model towards digital :• Member of The Observatory International Partners' Board• Responsible for Business Growth for the Uk and French Office• Set up the marketing automation practice and digital transformation practice Clients : L'Oréal, Hennessy, Dassault Systèmes, SEB , Total, Pladishttp://www.observatoryinternational.com/fr-fr/
Cofounder, non executive partner - Marketing Technology start up
Marketing Technology start up ( confidential )
July 2014 - December 2016 (2 years 5 months)
This start up is a platform operating in France and the UK dedicated to helping Global leading Brands operating their marketing campaigns under a unique interfaceResponsible for advising managing team and support go to market strategy
CEO and Founder
Marketing Efficiency
France
October 2009 - September 2015 (5 years 11 months)
Marketing Efficiency was a marketing management consultancy dedicated to helping companies maximize their marketing resources in a fast transforming digital environment Responsible for growing business and advise leading Global Brands at Senior CMO level on the French market to best integrate digital in marketing operations • Responsible for Business Growth for the French Office• Set up the marketing efficiency practice • Led key clients trainings and marketing academies• Manage a team of 2 Senior consultants and 1 project managerClients : TOTAL, Moët Hennessy, Yves Rocher, Nestlé, GO Sport, Banques Populaires
Part time Marketing Lecturer
ESG Management School
September 2006 - August 2015 (8 years 11 months)
Part time marketing lecturer for students from Bachelor and above
Part time marketing lecturer
KEDGE : BORDEAUX SCHOOL OF MANAGEMENT
May 2012 - September 2014 (2 years 4 months)
Part time marketing lecturer for students from Bachelor and above

Education

EXECUTIVE TRAINING

2005 (1 year)
INTERNATIONAL BUSINESS ADMINISTRATION FOR EXECUTIVES

MASTER IN MARKETING

1987 - 1989 (2 years)

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