Bianca Dordea

Bianca Dordea

Global Business Director; Director of International Accounts at DDB Berlin
Berlin, Germany

Summary

I am a passionate brand strategist and communicator with in-depth knowledge across a number of industries, acquired in over 18 years of experience which spans agency and client side, in executive level positions.
My natural curiosity about human behavior and innovation, combined with my passion for creativity and design, allow me a progressive approach to brands and talent management.
Good creative work that influences people is what drives me.


Specialties: Brand Communication, Brand Strategy, Branding and Identity, Advertising, Retail, Public Relations, Online and Interactive, Direct Marketing Communications, Integrated communication, Events and BTL, CSR, Trade Marketing, Sponsorship, Marcom, applied across multiple product categories

Positions

Global Business Director; Director of International Accounts
Berlin, Germany
February 2015 - Present (2 years 6 months)
In charge with the global coordination of Henkel, eBay and Telekom. Managing the brands' strategies and all communications aspects throughout the markets, creating synergy and consistency. Actively steer the brands development in local markets.
Client Services Director/Consultant
Bucuresti , Romania
January 2013 - January 2015 (2 years)
Clients’ darling, team motivator, winning new business catalyst; ensuring that all operations of the company are well managed, with the highest level of integrity.
Managing Director
Bucharest, Romania
January 2012 - December 2012 (11 months)
One year mandate to create a team and add structure to the business, in order to bring the company on a profitable path.
Brand and Communication Director
BRD Groupe Societe Generale
September 2008 - October 2011 (3 years 1 month)
In charge with the design and implementation of the strategy and communication for the corporate brand and its extensions.
Manager, Direct Communications
Vodafone Romania
May 2005 - August 2008 (3 years 3 months)
Customer obsessed, I led the delivery of high customer delight and high impact experiences across channels, from brick to click (meaning from retail, through direct marketing, to digital)
Brand and Comms Manager
Auto Italia Romania
June 2002 - April 2005 (2 years 10 months)
Fully responsible for the:
- management of the following brands: Maserati, Honda Motorcycles and SsangYong.
- development of Fiat and Alfa Romeo dealers network in respect to brand and communication
Account Manager
J. Walter Thompson Bucharest
April 1999 - June 2002 (3 years 2 months)
Brands' strategy and account management for international and local clients

Education

Journalism and Communication Sciences

Universitatea din București
1996 - 2000 (4 years)

College

Communication, Journalism, and Related Programs
1992 - 1996 (4 years)

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