Sheridan Johns

Sheridan Johns

Business Development Manager at Berlin School of creative leadership
Berlin, Germany

About me

Over 15 years of professional experience leading international business development and sales, managing key accounts, building senior client relationships and working with Fortune 500 companies in advertising, entertainment, design, publishing, marketing and media.

Proud founding team member of the Berlin School of Creative Leadership, responsible for launching the school's flagship global Executive MBA in Creative Leadership program with modules in New York, SF, Tokyo, Shanghai and Berlin.

Specialties: Business Development, Sales, Partnerships, Business Strategy, Product Development, Event Marketing, Fundraising, Executive Education, Creative Industries, Entrepreneurship, Start-Ups


Business Development Manager
Berlin, Germany
January 2011 - March 2017 (6 years 2 months)
Growing new lines of business and establishing collaborative business ventures and strategic partnerships for penetrating new markets in Asia, Europe and Latin America.

Leading new product launches and managing international projects, teams, budgets and P&L.

Managing entire sales cycle from client prospecting and needs anaylsis to deal negotiation and customer hand-off to account management for delivery.

Designing, selling, marketing and managing partner programs and bespoke training programs for SMEs well as Fortune 500 clients (i.e. Omnicom, Microsoft, McDonald's).

- launched 30+ new training programs
- doubled total number of programs delivered annually
- consistently increased annual program attendance between 30-50% (Boutique business school helping creative entrepreneurs compete and succeed.)
Associate Director
Berlin, Germany
October 2004 - December 2010 (6 years 2 months)
Developing and launching the Berlin School's inaugural executive training program: a certified global Executive MBA in Creative Leadership.

Co-designing program curriculum, leading product sales and marketing, driving international expansion and partnerships.

Managing international teams and operations in Europe (Berlin, London), Asia (Tokyo & Shanghai) and USA (New York, Chicago, Los Angeles).

Brand ambassador and representative at international trade fairs and conferences.

- successful launch of company's flagship product/program (global EMBA)
- recruitment of 200+ Executive MBA program participants
- grew business from initial start-up to profitable business with annual revenue of ca. €2 million (Boutique business school helping creative entrepreneurs compete and succeed)
Business Development - Film Finance
Cinetic Media
January 2004 - October 2004 (9 months)
Identified and exploited international funding sources for financing entertainment properties. Evaluated potential business partners and advised on foreign expansion and product distribution strategies. Built client database and managed sales CRM system. (Independent film and media company providing advisory services for the development of motion pictures.)
Associate Producer, New Business - IMAX Film Projects
White Mountain Films
September 2001 - November 2003 (2 years 2 months)
Developed and produced feature films ($US 3-5 million) for international theatrical distribution, including IMAX (Roving Mars). Identified, targeted, and negotiated contracts with key distributors (i.e. Disney Pictures). Coordinated international theatrical sales & DVD deliverables (Columbia Tri-Star Pictures). Helped secure corporate sponsorship for film projects (i.e. Morgan Stanley, Lockheed Martin) (Independent film production company specialising in theatrical release documentaries such as "Pumping Iron" featuring Arnold Schwarzenegger.)
European Media Policy Fellow (Robert Bosch Fellowship)
Bertelsmann SE & Co. KGaA
January 2001 - June 2001 (5 months)
Monitored and assessed EU regulatory policy developments relevant to company activities with a particular focus on media policy and internal market regulation. Attended EU Commission meetings and entertainment industry conferences. Drafted policy briefings and position papers for members of regional office directors and executive board.

( One of the world's largest mass media companies and also active in the service sector and education.


International Economics & European Studies

1998 - 2000 (2 years)

Media Communication & German Studies

1990 - 1994 (4 years)

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