Nina Rieke

Nina Rieke

Chief Strategy Officer at DDB Berlin
Berlin, Germany

About me

18yrs experience in Planning - both in agencies and freelancing. A short stint with marketing at a large telecom/ mobile corporation. Experienced focus group facilitator/ qualitative researcher. Degree as business coach in 2008, teaching at Miami Ad School, APG, ADC, University of Lucerne. Board member of the APG (2008-2012) and GWA (since 2015)

Loves to work on both German and international projects.

Aiming at connecting with marketing and planning professionals around the globe.


Chief Strategy Officer
Berlin, Germany
February 2014 - Present (4 years 11 months)
Executive Strategy Director
DDB Tribal Group GmbH
January 2012 - December 2013 (1 year 11 months)
Leading the Planning Dept for the DDB Tribal Group - including the offices in Berlin, Düsseldorf, Hamburg and Vienna.
Founder/ Managing Director
December 2009 - January 2012 (2 years 1 month)
Consulting company for brand and communication strategy. Specialized in creative tools for qualitative research.
2004 - December 2009 (5 years 11 months)
Offering strategic planning for advertising and marketing communications, as well as facilitation of brand workshops, focus groups.
Miami, United States
2005 - 2009 (4 years)
Brand Planning classes for creatives as well as summer Planning Bootcamp Seminars
MASE Miami Ad School
2008 (1 year)
For a quarterly class of "brand & branding"
Head of Brand & Communication
BenQ Mobile / Siemens AG - Mobile Devices, Germany
October 2005 - January 2007 (1 year 3 months)
Director of Brand & Marketing Communications within the headquarter, responsible for all above and below the line communication activities, leadership of all communication disciplines including new media, sponsoring, event, media, brand, classical communication as well as regional communication management.
Senior Planner
Hamburg, Germany
2000 - July 2004 (4 years 6 months)
Strategic Planning, Account Planning, Campaign Planning, Brand Research, Brand Consultancy, Campaign Pre-Tests
Senior Planner
LUCY Planning
2001 - 2004 (3 years)
See Springer & Jacoby/ LUCY Planning was a division for strategic planning at S&J
Senior Strategic Planner
Springer and Jacoby Werbeagentur GmbH and Co. KG
2000 - 2004 (4 years)
Hamburg, Germany
1999 - 2000 (1 year)
Ensuring efficency of campaigns this is the former description of the now Strategic Planning dept at Jung von Matt Hamburg
Ammirati Puris Lintas
1998 (1 year)
Project Manager
1994 - 1997 (3 years)
Freelance project management including group and workshop moderation, analysis of findings, preparation of presentations and client presentations.


Business Coaching Grade Certificate Verband für Coaching und Training (DVCT)

2007 - 2008 (1 year)


1992 - 1997 (5 years)
Media (1)This position has 1 media

Advertising Grade Diploma

1988 - 1989 (1 year)

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