Lawrence Peterson

Lawrence Peterson

President at JLA
Atlanta, United States


As experienced agency new business and agency growth officer, I bring passion, diligence and a fresh perspective to winning new business, increasing organic growth, and better client relationship interactions. I love big challenges and delivering big results. I’m a life-long learner who is passionate about turning visions into reality by empowering multi-cultural and muti-functional teams across multi-regions to collaborate and work together to achieve marketing success for our client's and business success for our agency. Perhaps, one of the things I love the most is the recruiting, mentoring, and nurturing the next generation of agency leadership.

But most of all I love life, my family, friends, colleagues and the opportunities this big old world continually gives each of us.

- Profitable track record of negotiating fees, SLA’s, SOW,s at the senior level and P&L delivery.
- New business acumen,point person for a plenitude of new business wins and organic growth.
- Strong ability to attract public and private business prospects,vet prospects,cast and design pitches with cross-agency/multi-cultural talent and agency thought leadership.
- Client onboarding and conversion process management.
- Establish profitable long-term relationships with prospective client senior management.
- Strategic thinking skills in developing big picture ideas and methods of clients’ marketing needs.
- Excellent leadership and communication skills in building a team-oriented workplace.
- Client onboarding and conversion process management.


Atlanta, United States
January 2008 - Present (10 years 2 months)
I am a partner of JLA and handle three important roles as CMO, Operations Manager, and Business Development. My responsibilities include managing the eclectic mix of strategy development which combines logic with intuition and customer insights with creativity. I also, lead the challenge of new business development while motivating and inspiring success with cross-functional teams at all levels.



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