Director
at
Dans Digital
| Title | CEEC - Show Case |
| Brief | The CEEC exhibition centre in China is ten stories tall, so to improve traffic flow, special elevators take visitors to the tenth floor first. That way, people explore the exhibits from the top floor down. To make the elevator ride appealing, it was transformed into an immersive outer space experience which also suits the futuristic centre perfectly. |
| Agency | DANS |
| Campaign | CEEC - ShowCase |
| Advertiser | Shenzhen International CEEC Co., Ltd. |
| Brand | China International Consumer Electronics Exchange/Exhibition Center |
| Posted | November 2018 |
| Business Sector | Others |
| Story | Costing around US $2 million total to create, China International Consumer Electronics Exchange/Exhibition Center (CEEC) built two elevators each feature an interior area twice as large as that of a typical passenger elevator. Five walls of each elevator are glass panels designed to display video from a laser projection matrix, accompanied by realistic sounds. It makes passengers feel like they’re traveling on a spaceship in outer space. |
| Media Type | Case Study |
| Production Company | DANS |
| Director | Bohong Deng |
| Executive Producer | Cuimin Zhou |
| Executive Producer | Yan Jiang |
| Post Production | Guanghao Xu |
| Editor | Yuping Duan |
| VFX Artist | Jinliang Jiang |
| Photographer | Bo Yang |
| Photographer | Minsheng Lin |
| Technical Support | Guibing Xu |
| VFX Artist | Quan Li |
| VFX Artist | Quan Jiang |
| Camera Assistant | Jiahuan Wan |
| Camera Assistant | Jujun Zhang |
| Camera Assistant | Zhichen Tang |
| Assistant Editor | Jie Yu |
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