| Title | Magic Words - Documentary |
| Agency | AlmapBBDO |
| Campaign | Magic Words |
| Advertiser | Hewlett-Packard |
| Brand | HP |
| Posted | September 2017 |
| Media Type | Integrated Media/360 Activation |
| Length | |
| Managing Partner Chief Creative Officer | Luiz Sanches |
| Executive Creative Director | Bruno Prosperi |
| Creative Director | Bruno Prosperi |
| Creative Director | André Gola |
| Creative Director | Benjamin Yung Jr. |
| Creative Director | Marcelo Nogueira |
| Creative Director | Gola BJ Nogueira Pernil |
| Digital Creative Director | Luciana Haguiara |
| Art Director | Pedro Burneiko |
| Art Director | Renato Jun Okida |
| Art Director | Nando Sperb |
| Art Director | Tiago Padilia |
| Art Director | Luciano Lincoln |
| Copywriter | Luciana Haguiara |
| Copywriter | Daniel Oksenberg |
| Creative technologist | Renato Jun Okida |
| UX Designer | Caroline Kayatt |
| Technology Director | Eduardo Bruschi Cardoso |
| Project Manager | Mayra de Souza Otsuka |
| Graphic Producer | José Roberto |
| Graphic Producer | Anderson Teixeira |
| Graphic Producer | Liverson Costa Santos |
| Graphic Producer | Fred de Oliveira |
| Revisors | Eliana Pavon |
| Revisors | Marcos Bortolazzo |
| Digital Producer | The Goodfellas |
| Production Company | Bando Studio |
| Executive Producer | Marcela Sutter |
| Production Company Producer | Amiten Panzera |
| Director of Photography (DOP) | Vagner Jabour |
| Assistant Director | Nico Matteis |
| Photographer | Gabriel Bianchini |
| Photographer | Jose Cabaço |
| Editing Company | Guilherme Tensol e Lucas Rangel |
| Post Production | Ruda Cordaro |
| Post Production | Mosh Post |
| Sound Production | Satélite Áudio |
| Sound Producer | Equipe Satélite |
| Production Company Producer | Fernanda Costa |
| Printing Marketing Brazil | Nara Marques |
| Accounts Vice President | Filipe Bartolomeu |
| Account Director | Juliana Janot |
| Account Supervisor | Thamy Ortiz |
| Account Executive | Stéffano Coelho |
| Press assistant | Tiara Vaz |
| Media Supervisor | Fernanda Maia |
| Digital Head of Art | Pedro Burneiko |
| Art Director | Pedro Burneiko |
| Art Director | Nando Sperb |
| Art Director | Tiago Padilia |
| Content Director | Chris Alvares de Mello |
| Revisors | Eliana Pavon |
| Revisors | Marcos Bortolazzo |
| Director | Leandro HBL |
| Photographer | Ale Charro e Samuel Costa |
| Editing Company | Guilherme Tensol e Lucas Rangel |
| Colorization | Bleach Filmes |
| Printing Marketing Brazil | Nara Marques |
| Accounts Vice President | Filipe Bartolomeu |
| Press assistant | Tiara Vaz |