Art Director
at
Sachie Aihara
| Title | Unlimited Stadium |
| Agency | BBH Singapore |
| Campaign | Nike Unlimited Stadium |
| Advertiser | Nike |
| Brand | Nike |
| Date of First Broadcast/Publication | 2017 / 5 |
| Business Sector | Apparel, Fashion & Footwear |
| Story | Sometimes the hardest race you run is against yourself. Designed to replicate the shape of a Nike LunarEpic shoe, the Unlimited Stadium featured a 200 metre running track lined with LED screens. Runners could engage in a virtual race against avatars of themselves, which challenged them to keep bettering their best. Built-in features made the technology feel more human, and the training more engaging. |
| Media Type | Web Film |
| Length | |
| Creative Director | Aste Gutiérrez |
| Copywriter | Aste Gutiérrez |
| Art Director | Matteo Catanese |
| Creative technologist | Zac Ong |
| Business Director | Sid Tuli |
| Account Manager | Cheryl Cheong |
| Production Company Producer | Samantha Dalton |
| Operations Director | Lesley Chelvan |
| Studio Manager | Eddie Jackson |
| Studio Artist | Siew Wan Kew |
| Executive Creative Director | Scott McClelland |
| Managing Partner | David Webster |
| Production Company | Party |
| Production Creative Director | Masashi Kawamura |
| Production Art Director | Hisayoshi Hayashi |
| Technical Supervisor | Qanta Shimizu |
| Project Manager | Mandy Wang |
| Project Manager | Sachie Aihara |
| Interactive Director | Roy Ryo 良 |
| Visual Producer | Akane Inada |
| Programmer | Yoshei Kajiwara |
| Technical Director | Takeru Kobayashi |
| Technical Director | Yohei Kajiwara |
| Interactive Director | Yoichi Kanazawa |
| Programmer | Ryusuke Izumida |
| Programmer | Takahisa Maeda |
| Programmer | Takumi Saito |
| Designer | Ryotaro Nakano |
| Operations Director | Phil Dabrowski |
| Experiential Production Partner | Jack Morton Worldwide |
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