Emmanuel Flores

Emmanuel Flores

Innovation Director at J. Walter Thompson Amsterdam
Amsterdam, Netherlands

Summary

Innovative and entrepreneurial, Emmanuel Flores’ professional experience covers a wide range of impactful business activities. As a consultant, he has helped companies in diverse locations navigate through the digital landscape and gain performance on relevant topics such as User Experience, Data and Hi-Tech. As a founder, he has been part of the new breed of entrepreneurs building digital ventures in the thriving startup ecosystem in Mexico and the Netherlands.

In 2015, he was appointed as the Innovation Director in the international agency J. Walter Thompson Amsterdam, obtaining over 50 international awards including two Cannes Grand Prix for the iconic project ‘The Next Rembrandt’ and ‘Cannes Innovation Agency of the Year’ 2016. A certified Scrum Master, Emmanuel has built and led teams of various talents including UX strategist, service designers, data scientists, software developers and digital marketers.

Besides his agency activities, Emmanuel has recently co-founded two ventures: the AI-driven gamification platform ‘Twin Pics’(NL) and a Service Design practice ‘Co-Deck’ (MX) - bringing solutions to a range of UX and digital complex challenges for the emerging LatAm market.

++Keywords: Business Innovation, Business Design, Service Design, Data Strategy, AI-as-a-Service, Kaizen, Agile Management++

Positions

Innovation Director
Amsterdam, Netherlands
January 2015 - Present (2 years 11 months)

Actively spearheading the discovery of the agency new North Star in the digital business space. In charge of leading full life cycles of business-driven communication solutions using pioneering management tools.
My responsibilities included conducting relevant research, guiding co-creative workshops with clients, development of audience-centric strategies for digital communication products and managing multidisciplinary teams using Agile. Webpage: http://jwt.amsterdam

----------- highlights
• Led a team of data scientists, software engineers, designers and academic experts in the creation of the ‘Next Rembrandt’, a 3D-printed painting using statistical data extracted from the integral Rembrandt’s body of works. Project developed for ING, Microsoft and with the participation of TU Delft, Mauritshuis and Rembrandthuis. Link: https://www.nextrembrandt.com
--- Key performance statistics ---
+ 2.500+ online articles including Business Insider, The Guardian, Inc., Wired, TechCrunch, Quartz, Fast
Company and BBC News.
+ World-wide media coverage: https://coveragebook.com/coverage_books/26fb5f6d + Over 2 million media coverage.
+ 250+% Social Media ROI (organic and referral).
+ Winner of 17 Cannes Lions including two Grand Prix and Innovation.
+ Localisation of the agency within new strategical business spaces.

• Designed and implemented a scalable operations framework for the Digital Marketing unit with 20+ FTEs (See attachment files).
• Designed the strategy and managed a group of product and hardware developers in the prototype of a connected device for Heineken. Case: jwt.amsterdam/en/work/the-bottle-with-a-mission
• Corporative change through the introduction of agile management methodologies + coaching.
• Integrated the traditional strategical thinking with innovative design thinking tools for fast innovation.
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Education

Masters in Digital Arts Field Of StudyNew Media Technology

Royal Academy of Art, The Hague | Koninklijke Academie van Beeldende Kunsten (KABK)
2008 - 2010 (2 years)
• Developed skills on different Interaction Design tools and Prototyping. • Acquired methodologies for researching and matching user-cantered design and systems architecture. • Improved my programming skills in C++, Javascript and Python. • Experience developing projects with cross-functionality between Interaction Design and Software Development. • Final thesis related with the topic of interactive storytelling in the context of new media. For this project I developed custom-made analysis and audiovisual tools.

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