| Title | FACE/OFF |
| Agency | Grey (Thailand) Ltd. |
| Campaign | FACE/OFF |
| Advertiser | KASIKORNBANK |
| Brand | K PLUS |
| Posted | April 2020 |
| Business Sector | Others |
| Story | K PLUS, the most popular mobile banking app from KBank, had to launch a new interface with new AI features, new logo and new functions. But Thai people hate changes, especially when it comes to apps that they’re already used to. Also, the new AI features may make them feel uneasy. We had to find a way to avoid negative reaction while reassuring customers that despite the changes, our promise to deliver excellence remains unchanged.Thai people love binging on online videos. So instead of a regular announcement, we decided to entertain them. FACE/OFF - a story about a boyfriend who struggles with his reality while his girlfriend keeps changing in looks. He eventually realises change can be awesome. The hilarious film eased users into the drastic updates of K PLUS. The film received 10 million views in 1 day, with 4 million new app downloads after launch. |
| Media Type | Others |
| Length | |
| Chief Executive Officer (CEO) | Kanaporn Hutcheson |
| Chairman | Thor Santisiri |
| Chief Creative Officer | Jureeporn Thaidumrong |
| Deputy Chief Creative Officer | Asawin Phanichwatana |
| Creative Director | Jesse Wong |
| Copywriter | Sorrasak Thummakosol |
| Art Director | Vanalee Kraivaree |
| Client Services Director | Araya Preechapholkul |
| Account Manager | Ponlawat Jantip |
| Associate Planning Director | Jongkoch Dusittanakarin |
| Project Management Director | Kanoksak Kanchanachutha |
| Agency Producer | Nattakit Wongpakorn |
| Senior Traffic Coordinator | Juthamas Tantated |
| Production Company | Hub Ho Hin Bangkok |
| Director | Nawapol Thamrongrattanarit |
| Cinematography | Niramon Ross |
| Producer | Nattapon Kornkaew |
| Assistant Director | Thanakrit Wongwaraphan |
| Film Art Director | Phuwanai Phangkhum |
| Casting | Surangkana Suwanjinda |
| Wardrobe / Stylist | Pacharin Surawatanapongs |
| Production Manager | Kanittha Waiyawan |
| Post Production | Patcharee Sakunrungwat |
| Editor | Chonlasit Upanigkit |
| Colorist | Chonlasit Upanigkit |
| Music Composer | Vichaya Vatanasapt |
| Sound Engineer | Nopawat Likitwong |
More Work
SEE ALLFRIENDSHIT
- BRAND:
- KASIKORNBANK PUBLIC COMPANY LIMITED
- AGENCY:
- Grey (Thailand) Ltd.
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