Tina Fegent

Tina Fegent

Owner at Tina Fegent Limited
London, United Kingdom

About me

One of the first to work in Marketing Procurement over 25 years ago.

I established many of the first Marketing Procurement teams in the UK for Cellnet (Telefonica), SB (GSK) and Orange & France Telecom. From Lucozade Sports bottles to Orange Arrows Formula One Racing, there isn't a category of marketing that I haven't had experience of.

My USP for a buyer is that I then worked supplier / agency side by joining Grey Advertising as their Commercial Director, negotiating with the Agencies many clients, and managing the agency overheads. I then did the same role at Lowe Advertising. An experience that taught me how agencies work commercially.

In 2006 I set up Tina Fegent Consulting to offer a Marketing Procurement Consultancy service to clients.

Clients have included Adidas, Age UK, BBC, British Land, Debenhams, KPMG, Moneysupermarket.com, RNLI, SSE, Vodafone, William Hill and John Lewis and Waitrose.

I work at a strategic level to help identify what is required to make marketing procurement a success in an organisation. Market knowledge and stakeholder engagement being some of my key attributes. I manage and work alongside clients and agencies to make sure that the right relationships are in place with the right agencies at the right commercial terms. I mentor and I train procurement teams as well.

I have chaired the Chartered Institute of Purchasing and Supply (CIPS) Specialist knowledge Group on Marketing Purchasing since its inception in 2006. I was a key contributor to the Magic and Logic initiative within the marketing industry. I undertake a lot of external speaking engagements on marketing procurement as well as contributing to many press articles as well.

I was awarded a Women in Marketing Award in 2013/14 for the Best Female Marketer: Independent Consultant.

Specialties: Purchasing of all Marketing categories. Strategic Sourcing. Category Management and Supplier Relationship Management. Mentoring. Training. Recruitment.


Tina Fegent Limited
June 2006 - Present (14 years 4 months)
Marketing Procurement Consultancy for Marketers, Procurement and Agencies.
Oxford, United Kingdom
2006 - 2008 (2 years)
Head of Procurement Consultancy
2006 - 2007 (1 year)
Commercial Director
Lowe Advertising
2005 - 2006 (1 year)
Commerical Director
Grey Advertising
2003 - 2005 (2 years)
Head of Marketing Purchasing
1999 - 2003 (4 years)
Purchasing Manager
1996 - 1999 (3 years)
Purchasing Manager
BT Cellnet
1991 - 1996 (5 years)
Corporate Purchasing Graduate
Thorn EMI
1988 - 1991 (3 years)


Business Studies

1984 - 1988 (4 years)

Business Studies

1982 - 1984 (2 years)

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