Andrea Ivanovic
Brand Manager at Unilever Bolivia
TitleSunsilk Cable Car
Agency
Campaign Sunsilk Cable Car
Advertiser Unilever
Brand Sunsilk
Date of First Broadcast/Publication 2017 / 6
Business Sector Shampoos & Conditioners
Story Bolivia posseses two of the highest altitude cities in the world: El Alto at 4.100 meters above sea level and La Paz at 3.700 meters above sea level. At this altitude, the only form of direct transport is the Cable Car.

The cold affecting both places is harsh for everybody, but specially for women. The weather leaves their hair dry and damaged because of hot baths and showers, the use of hair dryers, irons dyes.

To launch the new “SEDAL RESTAURACIÓN INSTANTÁNEA” and to connect with women living in theses conditions, the benefit of the product, to restore damaged hair.
Philosophy Sunsilk Cable Car. The Highest challenge of the world: To launch the new “SEDAL RESTAURACIÓN INSTANTÁNEA” and to connect with women living in theses conditions, the benefit of the product, to restore damaged hair.
Problem Bolivia posseses two of the highest altitude cities in the world: El Alto at 4.100 meters above sea level and La Paz at 3.700 meters above sea level. At this altitude, the only form of direct transport is the Cable Car or teleferico.

The cold affecting both places is harsh for everybody, but specially for women. The weather leaves their hair dry and damaged because of hot baths and showers, the use of hair dryers, irons dyes.
Result The highest idea of the world: We used the masive public transport connecting both cities. Going up or down takes about 15 minutes, enough to communicate the benefit of the product, which is made for extreme conditions like the cold in La Paz and El Alto. We made an intervention in the transport’s cabins and the women who entered while they commuted, they were able restore their hairs and theor self esteem.

The highest results in the world: Thousands of bolivian women with their hair restores with Sedal Restauración Instantanea.
Media Type Outdoor/Out of Home
Length
More Information http://www.eltelefericosedal.com.bo/
Creative Director
Executive Creative Director
Director of Account Management
Account Executive
Art Director
Art Director
Copywriter
Creative Director
Digital Agency
Marketing Manager
Marketing Manager
Brand Manager
Brand Manager
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