Cornelius Koelblin

Cornelius Koelblin

Vice President Marketing & Strategy at BBDO Group
Berlin, Germany

Summary

Since 2014, I manage all groupwide sales and marketing activities for the leading agency network in Germany with more than 8,500 experts from all marketing and communications disciplines. My team and I coordinate all new business activities, develop new sustainable business fields across various communication disciplines, manage partnerships with leading media and tech companies as well as created an internal collaboration and knowledge platform. Over the past year’s, the team and I helped continually growing the group’s business, making it the most successful agency in Germany in 2016.

Before joining BBDO, I was responsible for developing the marketing and branding strategy for the yet to be founded brand BMW i - the electric car and mobility services brand of BMW. From the first concept in 2010 to the successful launch of the cars in 2014, I oversaw the global brand management.

From 2007 to 2009, I managed a non-profit start-up building private and company kindergartens. The NGO was awarded “Social Entrepreneur of the Year” by the Schwab Foundation and had built 19 kindergartens across Germany in just 18 months.

I have a German university degree with distinction in international business administration and studying in Germany and China.

Positions

Vice President Marketing & Strategy
Düsseldorf, Germany
April 2017 - Present (6 months)
Director Business Development and Strategy
BBDO Group Germany
May 2014 - March 2017 (2 years 10 months)
Head of Brand and Communication Management BMW i
BMW Munich
January 2014 - April 2014 (3 months)
BMW i Brand Management / Communication Strategy
BMW Munich
August 2010 - December 2013 (3 years 4 months)
Brand management, brand strategy, short to long term communication planning, message and activity orchestration, media planning, budget controlling and forecasting
BMW Communication Strategy
BMW Munich
January 2009 - July 2010 (1 year 6 months)
Project Manager
Kinderzentren Kunterbunt e.V. (NGO)
August 2007 - December 2008 (1 year 4 months)
BMW Communication Region Asia, Oceania, Middle East and Eastern Europe
BMW Munich
November 2006 - July 2007 (8 months)
Dealer Manpower Development
BMW Brilliance Automotive
May 2006 - October 2006 (5 months)
Consultant
Asia Base A/S
October 2005 - April 2006 (6 months)
Key Account Management
Behr
February 2004 - August 2004 (6 months)

Education

International Business

Fachhochschule Furtwangen - Hochschule für Technik und Wirtschaft
2003 - 2007 (4 years)

Chinese Studies

东吴大学
2005 - 2006 (1 year)

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