Title | A Nation's Call |
Agency | JWT Atlanta |
Campaign | A Nation's Call |
Advertiser | United States Marine Corps |
Brand | U.S. Marine Corps |
Date of First Broadcast/Publication | 2018 / 2 |
Business Sector | Government & Other Authorities |
Story | “A Nation’s Call” features the overwhelming material might of the Navy and Marine Corps team – ships, amphibious vehicles, aviation and ground assets – disappearing to reveal the greatest weapon in the Marine Corps’ arsenal: the indomitable fighting spirit of every Marine. “Undoubtedly, the equipment, technology and innovation fueling a modern Marine Corps operation gives Marines a decided advantage and an ability to reach objectives further inland than ever before,” said Sean McNeeley, Executive Director, Account Management, J. Walter Thompson, “but a Marine’s willingness to engage and determination to defeat is essential to Battles Won.” “People know who Marines are – whether described as 'The Few. The Proud,' by our prestigious Dress Blue uniform, or the honorable ferocity displayed on battlefields that established and maintains our 'Devil Dog' moniker,” said LtCol John Caldwell, National Director of Marketing and Communication Strategy for the United States Marine Corps. “But what most often appears in online search queries is the question, 'What do Marines do?' This ad, ‘A Nation's Call,’ definitively answers that question – it shows our service defining capability to project a self-contained and overwhelming force from a sea-based location to an inland objective. But most importantly, this ad makes crystal clear the fact that more than any weapon system or materiel platform, our success remains reliant upon the indomitable fighting spirit and determination to win inside each and every Marine.” |
Media Type | Television |
Length | |
Chief Creative Officer | Vann Graves |
Executive Creative Director | Doug D'Arrigo |
Creative Director | JAMES WILSON |
Associate Creative Director | Brian Steele |
Associate Creative Director | Matt Covington |
Associate Creative Director | Daniel Prado |
Art Director | Andrea Overstreet |
Art Director | Taylor Christmas |
Art Director | Dheeraj Govindraju |
Production Company Producer | Jane Jacobsen |
Executive Director | Sean McNeeley |
Account Manager | Sean McNeeley |
Business Director | Andrea Villa |
Strategy Director | Randy Shepard |
Account Planner | Liliana Vazquez |
Executive Director | Sunni Thompson |
Social Media Supervisor | Ashley Ihesiaba |
Content Supervisor | Holly Hefner |
Integrated Producer | Lorianne Chapman |
Digital Content Producer | Bryce Burton |
Social Media Expert | Gabriela Benitez |
Social Media Coordinator | Mason Havens |
Communications Strategy | Todd Copilevitz |
Communications Strategist | Kiera Wiatrak |
Account Supervisor | Reese Glisson |
Account Supervisor | Elizabeth Buster |
Senior Account Executive | Darcy Hannon |
Director | Henry-Alex Rubin |
Production Company Producer | Leah Allina |
Executive Producer | Drew Santarsiero |
DP | Dion Beebe |
Executive Creative Director | Murray Butler |
Executive Producer | Sarah Hiddlestone |
Head of Production | Sarah Hiddlestone |
Senior Producer | Nick Fraser |
Special Effects / VFX | Steve Drew |
CG Supervisor | Greg White |
CG Supervisor | Gabriel Portnof |
Director | Zak Marx |
Production Company Producer | Tom Lowe |
Executive Producer | Tom Lowe |
Executive Producer | Roger Tonry |
DP | Roger Tonry |
Editor | Mike Hugo |
Editor | Zak Marx |
Executive Producer | Joanne Ferraro |
Post Production | Lisa Sadek |
Editor | Troy Mercury |
Editor | David Johnston |
Sound Design Company | Casey Genton |
Visual Effects Supervisor | Steve Drew |