Juan Pablo Thummler
Sound Designer at Wave Studios Amsterdam
Netherlands
TitleEARTH7. The space rover destined for Earth
BriefTo 75% of Russians, who've never left Russia, the rest of the planet can feel as remote as Mars. To inspire them to buy an airline ticket and go out into the world, S7 Airlines and Wieden+Kennedy Amsterdam created EARTH7, the space rover designed for earth. The augmented reality experience put users in the driving seat and enabled them to explore a desert 5,000 miles away using gesture control technology. Participants could win a ticket to any S7 destination.
Agency
Campaign Earth7
Advertiser S7
Brand S7
Date of First Broadcast/Publication
Business Sector Airlines, Airports, Railways, Bus Lines, Ferries & Cruises
Story 75% of Russians have never left Russia. To them, the rest of our planet feels as remote as Mars. To inspire people to go forth into the unknown we’ve created EARTH7 – the space rover destined for Earth. It is a once-in-a-lifetime opportunity to put yourself in space pioneers’ shoes and explore a desert located 5000 km away, using a unique space rover and innovative gesture control technology. The immersive augmented reality game gave every pilot a chance to win a ticket to any S7 destination, by collecting 3 life samples, available only on Earth.
Media Type Branded Content
Length
Advertising Manager
Marketing Director
Advertising Manager
Advertising Manager
Advertising Manager
Advertising Manager
Post Production
Executive Creative Director
Executive Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Copywriter
Interactive Designer
Account Planner
Account Planner
Account Director
Account Director
Account Manager
Account Manager
Project Manager
Business Affairs
Production Company ISD group

People related to this work

You might also like...

Create a free Talent profile and become a member of AdForum

Get Started