| Title | We Go All the Way |
| Brief | As the debate raged in the U.S. over transgender people serving in the military, following President Trump's proposed ban, The Swedish Armed Forces delivered a clear message about LGBT rights during the Pride Festival in Stockholm. Part of the army's job is to protect everyone's right to enjoy love and self-expression. The message was unambiguous: we are prepared to go all the way. |
| Agency | Volt |
| Campaign | We Go All the Way |
| Advertiser | Försvarsmakten (The Swedish Armed Forces) |
| Brand | Swedish Armed Forces |
| Posted | November 2017 |
| Business Sector | State Employment, Forces & Police Recruitment |
| Story | As the debate raged in the U.S. over transgender people serving in the military following President Trumps proposed ban, The Swedish Armed Forces delivered a clear message about LGBT rights. For this year’s Pride Festival in Stockholm, The Swedish Armed Forces wanted to show their support. Their work towards equality comes with the constant duty to protect our rights for boundless love and self-expression, and they wanted to celebrate both the men and women within the Forces that carry out this duty every day and everyone walking in the parade. The message was loud and clear - we are prepared to go all the way. |
| Media Type | |
| Copywriter | Petter Nylind |
| Copywriter | Daniel Jakobsson |
| Art Director | Jörgen Berglund |
| Art Director | Johanna Johanssons |
| Photographer | Henrik Bonnevier |
| Account Director | Malin Almqvist |
| Production Manager | Camilla Ryttare |
| Account Planner | Cornelia Wangel |
| Strategist | Henrik Stampe |
| PR Strategist | Martina Larsson |
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