| Title | Question Madness Anthem |
| Agency | SID LEE MONTREAL |
| Campaign | Question Madness Anthem |
| Advertiser | The North Face |
| Brand | The North Face |
| Date of First Broadcast/Publication | 2016 / 10 |
| Business Sector | Apparel, Fashion & Footwear |
| Story | The North Face is launching a global brand campaign for its 50th anniversary that prompts consumers to “Question Madness.” Agency Sid Lee created an anthem video and digital content series featuring athletes who embody the brand’s heritage and continued commitment to exploration. The company also is opening a global flagship store on New York’s Fifth Avenue that will provide consumers “an immersive brand experience.” The campaign features breathtaking imagery captured from remote places around the world, with much of the footage shot by the athletes themselves while on expedition. It is set to “Miles From Nowhere” by Cat Stevens. Media for the campaign is being placed by Starcom. |
| Media Type | Television |
| Length | |
| Market | United States |
| Art Director | Jean-Michel Mercier |
| Art Director | Alexandre Burt-Riley |
| Copywriter | Aurélien Liguorini |
| Copywriter | Andrew Lord |
| Creative Director | Kristian Manchester |
| Creative Director | Brian Gill |
| Creative Director | Jean-François Dumais |
| Production Company | Nonfiction Unlimited |
| Production Company | Union Editorial |
| Director | Stacy Peralta |
| Producer | Mark Johnston |
| Producer | Michael Degan |
| Producer | Loretta Jeneski |
| Agency Producer | Claudia Roy |
| Editor | Eric Argiro |