| Title | Leave Speed To The Internet |
| Agency | Fahrenheit DDB |
| Campaign | Leave Speed To The Internet |
| Advertiser | Movistar |
| Brand | Movistar 4G |
| Date of First Broadcast/Publication | 2016 / 12 |
| Business Sector | Others |
| Tagline | Leave Speed To The Internet |
| Story | The excessive speeding on the highway leading to the beaches in Lima is still the main cause of car accidents. The number of fatal casualties has increased by 17% just in the last year. Taking advantage of the fact that Movistar offers the fastest Internet connection in the country, we decided to fight speed with more speed and created Speed Control: An app that gives you back in Megas, the speed you didn’t use on the highway. |
| Philosophy | Leave Speed To The Internet |
| Problem | The excessive speeding on the highway leading to the beaches in Lima is still the main cause of car accidents. The number of fatal casualties has increased by 17% just in the last year. Taking advantage of the fact that Movistar offers the fastest Internet connection in the country, we decided to fight speed with more speed and created Speed Control: An app that gives you back in Megas, the speed you didn’t use on the highway. |
| Result | By the end of the summer, we covered 200,000 km, turning one of the country’s most dangerous roads into a safest one. |
| Media Type | Mobile Advertising |
| Length | |
| More Information | http://www.movistar.com.pe/speed-control |
| Executive Creative Director | Ricardo Chadwick |
| Executive Account Director | Alberto Goachet |
| General Creative Director | Sergio Franco Tosso |
| Head of art | Luciano Leone |
| Copywriter | Hugo Elespuru |
| Art Director | Yoshi Ishikawa |
| Art Director | Mari Torres |
| Agency Producer | Vane Díaz |
| Agency Producer | Alexandra Barrio |
| Account Director | Fabianna Pezzia |
| Account Supervisor | Manuel Vergara |
| Production Company | Sangre |
| Director | Toño Sarria |