| Title | Frog |
| Agency |
gyro San Francisco
|
| Campaign |
Snuffed Out Marine Life
|
| Advertiser |
Surfrider Foundation
|
| Brand |
Surfrider Foundation
|
| Date of First Broadcast/Publication |
2017 / 5
|
| Business Sector | Others
|
| Tagline | Cigarette butts are crashing our ecosystem. |
| Story | Cigarette butts are the number one littered item on the planet. To make matters worse, they’re made of plastic that never biodegrades, and they leach toxic chemicals into the environment right down into our very own water supply. To combat this issue, the Surfrider Foundation, a non-profit organization dedicated to the protection and enjoyment of the coasts, teamed up with gyro San Francisco in an effort to de-normalize the act of littering cigarettes and to get people thinking twice about their behavior. |
| Philosophy | The advertisement campaign, entitled “Snuffed Out Marine Life,” seeks to raise awareness and open a dialogue about this behavior change through arresting visuals that directly connect cigarette butt litter to the wildlife we care about. |
| Problem | More than four trillion cigarette butts are littered every year, impacting the environment and flowing down into the Earth’s waterways. Used cigarette butts leach chemicals, such as arsenic and nicotine, and heavy metals, including lead, cadmium and chromium, into the water and soil, which impact marine life, habitats and ecosystems. |
| Media Type |
Print
|
| Executive Creative Director |
Ronny Northrop
|
| Creative Director |
Trevor Oldershaw
|
| Associate Creative Director |
Ryan Holland
|
| Creative Director |
Scott Linnen
|
| Project Manager |
Isabel Lumsden
|
| Designer |
Eric Liu
|
| President |
Drew Meyers
|
