Space2b is a service for short-term apartment rent in the historical centre of St.Petersburg. "Huddled projections" is not just an ad campaign, but an art project. After dark projections of people cramped into their apartments appeared on buildings facades. Different facades - different people. But they all didn't have enough space. Buildings came alive in St.Petersburg. In order to encourage people to choose comfortable accommodation Decembrist advertisement agency created a unique art-project for Space2b, short-term apartment rent service. Facades of buildings served as backgrounds for projections of people who were struggling to fit into their narrow space. Among them were a ballet dancer, a yogi, a rocker, a child, a couple of lovers and even Peter the Great.
Philosophy
In order to encourage people to choose comfortable accommodation Decembrist advertisement agency created a unique art-project for Space2b, short-term apartment rent service. Facades of buildings served as backgrounds for projections of people who were struggling to fit into their narrow space.
Problem
It is very hard to find a comfortable and roomy living space for short-term rent in the historical centre of St.Petersburg.
Result
The guerilla event reached over a million views (and counting) in social networks and mass media in a week and the count keeps growing.