David Ma
Account Director at Dentsu Taiwan
Taipei, Taiwan
TitleSingle Belief
Campaign Single Belief
Advertiser Pernod Ricard
Brand The Glenlivet
Date of First Broadcast/Publication
Business Sector Spirits, Fortified Wines
Story Keeping in line with The Glenlivet's positioning as "the single malt that started it all", the film promotes the brand's unchanging spirit in producing consistently high quality tasting whiskies since 1824. The 15-minute short film, saw the collaboration of internationally renowned Golden Lion winners, Tsai Ming-Liang and Lee Kang-Sheng. Returning to the location of the pair's first film, Ximending (Taipei), Lee stands amidst the crowded streets with a calm and steady gaze despite the curiosity of passersby. Symbolic of his steadfast creative vision throughout his film career, this stance parallels that of The Glenlivet's "Single Belief".
Media Type Television
Production Company
Creative Director
Art Director
Chief Creative Officer
Executive Creative Director
Account Director
Account Director
Account Manager
Account Executive

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