Title | Single Belief |
Agency | Dentsu Taiwan |
Campaign | Single Belief |
Advertiser | Pernod Ricard |
Brand | The Glenlivet |
Date of First Broadcast/Publication | 2016 / 10 |
Business Sector | Spirits, Fortified Wines |
Story | Keeping in line with The Glenlivet's positioning as "the single malt that started it all", the film promotes the brand's unchanging spirit in producing consistently high quality tasting whiskies since 1824. The 15-minute short film, saw the collaboration of internationally renowned Golden Lion winners, Tsai Ming-Liang and Lee Kang-Sheng. Returning to the location of the pair's first film, Ximending (Taipei), Lee stands amidst the crowded streets with a calm and steady gaze despite the curiosity of passersby. Symbolic of his steadfast creative vision throughout his film career, this stance parallels that of The Glenlivet's "Single Belief". |
Media Type | Television |
Length | |
Production Company | Home Green Films |
Copywriter | Mang-Yuan Chou |
Director | Tsai Ming-Liang |
Creative Director | Ryan Liao |
Art Director | Sean Tsai |
Chief Creative Officer | Li Chun, Alice Chou |
Executive Creative Director | Li Chun, Alice Chou |
Copywriter | Harper Chuang |
Account Director | David Ma |
Account Director | Rainy Chiang |
Account Manager | Elsie Lee |
Account Executive | Kramer Chu |
Director | Lee Kang-Sheng |
Producer | Tsai Ming-Liang |