| Title | The Unusual Football Field |
| Agency | CJ Worx |
| Campaign | The Unusual Football Field |
| Advertiser | AP |
| Brand | AP |
| Date of First Broadcast/Publication | 2016 / 9 |
| Business Sector | Real Estate |
| Story | The Unusual Football Field was developed in Khlong Toei community, a highly populated area in Bangkok which is believed to have no usable space left. However, in reality, there are numerous asymmetrical spaces scattered across this district. AP THAILAND decided to design a field for playing football, which is the most favorable sport in Thailand, in order to promote relationships among the people in the community. This unusual football field has proven that designing outside boundaries can help foster creativity used to develop these useful spaces. |
| Media Type | Case Study |
| Length | |
| Executive Creative Director | Saharath Sawadatikom |
| Creative Director | Thanasorn Janekankit |
| Art Director | Nittaya Chananukuls |
| Art Director | Saharath Sawadatikom |
| Copywriter | Rattasak Mututanondh |
| Copywriter | Thanasorn Janekankit |
| Production Company | Meour |
| Account Director | Warapan Pornphichitpan |
| Account Manager | Pinpinat Piyatataungvara |
| Account Executive | Saris Trakarnsrisunun |
| Strategic Planning Director | Jipattikal Panikbutr |
| Agency Producer | Nutcha Mauthorn |
| Director | Teewin Varapaskul |
| Director of Photography (DOP) | Setthawut Samathimongkol |
| Cinematography | Kittipat Tachatararak |
| Executive Producer | Thanaphorn Phiansomphol |
| Production Designer | Niwat Jansawang |