| Title | Honda. Great Journey. (Case Film) |
| Agency | Dentsu Inc. |
| Campaign | Honda. Great Journey. |
| Advertiser | Honda Motor Co., Ltd. |
| Brand | Honda |
| Date of First Broadcast/Publication | 2016 / 4 |
| Business Sector | Automotive |
| Story | ‘Honda. Great Journey.’ showcases how autonomous driving could take us across the world. Map Project Office and Mori Inc. were commissioned by Honda to create seven concept vehicles suitable for a journey from Africa to Latin America, travelling over 36,000 km from Nairobi, Kenya to Manaus, Brazil through desert, mountains, snow and water. This project presents Honda’s future vision for autonomous driving technology in a context which has not previously been explored: Until now, discussions about autonomous driving have referred to safety or efficiency, but Honda wanted to show how this exciting new technology can enhance 'the joy of mobility’. |
| Media Type | Poster |
| Length | |
| More Information | www.hondagreatjourney.com |
| Creative Director | Morihiro Harano |
| Copywriter | Haruko Tsutsui |
| Copywriter | Scott Lehman |
| Art Director | Yoshihiro Yagi |
| Designer | Anna Saito |
| Designer | Satoshi Kohno |
| Designer | Naomi Okamura |
| Agency Producer | Misato Tachibana |
| Production Company | Map Project Office |
| Director | Petr Krejčí |
| Creative Producer | Shelley Lee Davies |
| Animation | Chris Ullens |
| Animation | Alistair Concur |
| Set Fabricator | Finn Magee |
| Set Fabricator | Charlie Humble-Thomas |
| Set Fabricator | Freddie Simmonds |
| Set Fabricator | Matteo Fogale |
| Set Fabricator | Laetitia De Allegri |
| Set Fabricator | Rami Santala |
| Editor | Nico Argast |
| Special Effects / VFX | Ogle Models |
| Design Director | Jonathan Marshall |
| Concept Designer | Scott Barwick |
| Concept Designer | Will Howe |
| Concept Designer | Jacky Chung |
| Concept Designer | Paul Wolfson |
| Concept Designer | Satoshi Isono |
| Concept Designer | Sasha Leong |
| Print Production Company | Creative Power Unit |
| Designer | Daisuke Hatakeyama |
| Designer | Taiji Kimura |
| Print Producer | Shinya Tamura |