Production Team
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Fillet
| Title | Colour of Corruption |
| Agency | Grey Brasil |
| Campaign | Color of Corruption |
| Advertiser | Reclame AQUI |
| Brand | Reclame Aqui |
| Date of First Broadcast/Publication | 2017 / 4 |
| Business Sector | Other Online Services |
| Story | Instituto Reclame Aqui, a Brazilian online platform that monitors the reputation of companies and brands, is now expanding its business to monitor politicians. This program aims to empower Brazilian voters to make more informed decisions, thus improving Brazil’s problematic political context and assuaging the country’s inherent issue of political corruption. Titled Colors of Corruption, the program combines technology with academia to feed an online database with well-versed, sensitive information around politicians’ involvement in specific public and private legal issues. Never before has this sort of information been available to Brazilian citizens in one place given the complexity of Brazil’s legal courts system which includes the Superior Court of Justice, Supreme Federal Court, Regional Federal Courts, and more. Through a Chrome plug-in that is compatible with every website and social media network, the program transforms any Brazilian internet user’s navigator into a revelation tool. By simply floating a computer mouse over a politician’s name in any news article, Tweet, Facebook post or other written content, internet users can tell whether or not a politician is corrupt. If so, the politician’s name is highlighted in purple and his/her legal background pops up on the screen. Color of Corruption facilitates the public’s access to information by shining a light—or giving color—to corruption and illegal activities of non-compliance to the law by political officials. |
| Media Type | Digital |
| Length | |
| More Information | https://www.reclameaqui.com.br/ |
| Chief Creative Officer | Rodrigo Jatene |
| Executive Creative Director | Adriano Matos |
| Creative Director | Bruno Brux |
| Creative Director | Rafael Gonzaga |
| Art Director | Ale Koston |
| Art Director | Tiago Pinheiro |
| Copywriter | Rafael Gonzaga |
| Copywriter | Bruno Brux |
| Broadcast Producer | Mariana Mendes |
| Editor | Felipe Bartorilla |
| Chief Operating Officer (COO) | Márcia Esteves |
| Account Service | Maria Pirajá |
| Project Manager | Nathalia Beividas |
| Project Manager | Amanda Ramos |
| Digital Production Company | Fillet |
| Digital Producer | Gabriel Tavares |
| Digital Producer | Gabriel Pinzetta |
| Print production | Robinson Silva |
| Print production | Rodrigo Giammarino |
| Production Company | Vetor Filmes |
| Director | Marcio Mattos |
| Director | Marcello Novaes |
| Executive Producer | Alberto Lopes |
| Executive Producer | Paula Moraes |
| Executive Producer | Francisco Puech |
| Production Team | Giovana Grigolin |
| Production Team | Isabela Gava |
| Production Team | Vandreai Ribeiro |
| MOTION DESIGN | Marcio Mattos |
| Post Production | LOBO/Vetor Zero |
| Sound Production | Satelite Audio |
| Music Prod Company | Team Satelite |
| Voice | Eric moore |
| Production Team | Fernanda Costa |
| Production Team | Tatiane Dias Ferreira |
| Sound Designer | Chicão Guerrero |
| Brand Manager | Francisco Recalde |
| Brand Manager | Felipe Paniago |
| Brand Manager | Maurício Vargas |
| PR Agency | Edelman Significa |