Roger Darnell

Roger Darnell

Principal at The Darnell Works Agency
Asheville, United States

Summary

Publisher, press agent, consultant, and writer-producer Roger Darnell is the principal of The Darnell Works Agency, the go-to PR firm for creative agencies, brands and entertainment ventures.

Leveraging more than 25 years of high-profile business, marketing and production experience, supervisory-level U.S. Air Force instructional systems design and photojournalism expertise and two B.A. Communications degrees, Roger develops highly successful marketing, PR and media strategies for a short list of phenomenally talented companies and artists, and their clients.

Specialties: Developing strategic marketing plans and then leading, managing and executing them, maximizing media channels.
Serving as trusted liaison with customers' high-level client and vendor contacts.
Authoring, pitching, clearing and distributing strategic news content.
Brand development.
Reputation management.
Scriptwriting.
Content concepting and production, for all audiences, media forms and channels

Positions

Principal and Chief Communications Officer
The Darnell Works Agency (Asheville, North Carolina Area)
May 2000 - Present (17 years 5 months)
Now in its third decade of developing highly successful marketing, PR and media strategies, the Darnell Works Agency is the go-to PR firm for creative agencies, brands and entertainment ventures. Offering unmatched writing talent and inside media-expertise, agency principal Roger Darnell sets his clients apart atop their industries. Already central to billions of positive media impressions worldwide, the agency's collaborations with leading business executives and media luminaries continue soaring to new heights.

. DWA's continuing service as the PR agency of record for the specialized creative agency Leviathan began in January, 2011.

. DWA's continuing service as the PR agency of record for the Cutters Studios creative elements - including Cutters, Another Country, Dictionary Films and Picnic New Media - began in January, 2014.

. DWA's continuing service as the PR agency of record for design-driven production company Sarofsky began in August, 2014.

. DWA's continuing service as the PR agency of record for creative production company Gentleman Scholar began in September, 2016.

. DWA's continuing service as the PR agency of record for editorial studio Bikini Edit and contemporary art gallery SITE 57 began in February, 2017.

. DWA principal Roger Darnell served as co-executive producer of the feature-length documentary "Kickstarted" from writer/directors Jay Armitage and Jason Cooper, which explores creativity in the age of crowdfunding. An official selection at the Big Sky Documentary Film Festival, the American Documentary Film Festival, the Glass City Film Festival and New Filmmakers Los Angeles, "Kickstarted" earned a 2015 Gold Award at the Spotlight Documentary Film Awards.

More DWA Results and Case Studies are available online at http://darnellworks.com.

Education

B.A. Field Of Study Radio/Television

University of Central Florida
1985 - 1990 (5 years)
Activities and Societies: UCF Cinematography Association Second B.A. earned simultaneously with B.A. Film.

Similar Talent

Vladimir Strejcek
Principal
Drawetc
Greg Paull
Principal
R3 Worldwide
Emily Van den Berg Chan
Principal
R3 Beijing
Greg Paull
Principal
R3 Beijing
Rudy Bozas
Principal
POLVORA ADVERTISING
Russel Wohlwerth
Principal
External View Consulting Group
Francesca Cohn
Principal
BLT Recruiting
John Gonda
Principal
GondaPR

Create a free Talent profile and become a member of AdForum

Get Started