Benjamin Le Breton
Creative Director at BETC
Paris, France
TitleRefurbished Tweets
Agency
Campaign Refurbished Tweets
Advertiser Backmarket
Brand Backmarket
Date of First Broadcast/Publication
Business Sector Online Retail, E-store
Story Back Market, French startup and European leader of refurbished products, decided to expand to the US. Not an easy feat in a country that loves new gadgets. We didn't have the budget for celebrity influencers and also we realised that most of them really wanted our products and had already tweeted about that years ago. So, to promote our refurbished products, we decided to refurbish their tweets. We retweeted them as if they were published the day before and sent them the smartphones of their (past) dreams, creating the biggest online influencer campaign ever, for free.
Media Type Case Study
Length
Director
Production Company
Advertising Manager
Executive Creative Director
Creative Director
Creative Director
Art Director
Copywriter
Producer

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