| Title | Play Like Pelé |
| Agency | BBDO Dublin |
| Campaign | Play Like Pelé |
| Advertiser | Mars, Inc. |
| Brand | Snickers |
| Date of First Broadcast/Publication | 2017 / 5 |
| Business Sector | Chocolate |
| Story | To mark the launch of Snickers’ ‘Play Like Pelé’ campaign, the confectioner has enlisted the help of creative agency, Irish International, and hybrid production company, Piranha Bar, to bring a football stadium to life in an animated tribute to the greatest footballer of all time. As Pelé walks out on to the pitch, the seemingly empty stadium goes wild. Decked out in Snickers branding, the 20,000 stadium seats transform into a flipbook designed by famous sports illustrator Paul Trevillion, who masterminds the flowing illustrations from his seat in the stands. Vibrant drawings of the young Pelé are revealed across the stadium whilst the real Pelé watches in admiration from the pitch. Shot and animated by Piranha Bar, the entire stadium was rendered in CG and animated to allow for the designs. The stadium used for the shoot had entirely blue seats which were all changed to reflect the iconic Snickers branding colours – brown, white, red and blue. |
| Media Type | Television |
| Length | |
| Market | United Kingdom |
| Creative Director | Colm O'Gaora |
| Creative Director | Andy Clare |
| Agency Producer | Noël Byrne |
| Production Company | Piranha Bar |
| Director | Gavin Kelly |
| Director of Photography (DOP) | Tim Green |
| Producer | Doireann de Buitléar |
| Producer | Patrick Duguid |
| CG Lead | Sam Boyd |
| 3D Modeler | Cormac Kelly |
| Animation/3D | Sam Boyd |
| Compositing | Gavin Hoffman |
| Compositing | Arron Ingles |
| Animation/3D | Mario Domingos |
More Work
SEE ALLTiptoe & The Flying Machine
- BRAND:
- Macy's
- AGENCY:
- BBDO New York
140 Years
- BRAND:
- Wimbledon
- AGENCY:
- McCann London