Ging Zim
Director at Digital Vision
TitleHouse of Little Moments - Season 2
Agency
Campaign House of Little Moments
Advertiser Uni-President
Brand Uni-Noodle
Date of First Broadcast/Publication 2015
Business Sector Food
Story All the stories are staged in a fictional noodle shop named the “house of little moments”. The owner of the noodle shop makes fusion uni-noodle recipes that are inspired by protagonists’ moods. The theme of each micro movie comes from fairly common experience and sentimental feelings among taiwanese - such as a mother’s regret and a son’s understanding, the courage of apologizing to a best friend, and a subtle way of releasing deepest emotion. World class insensitive shrimp in chinese, blind also means insensitive. Besides, blind and shrimp sound the same. So in the film the creative dish, world class insensitive shrimp, is a symbol of realizing main character’s insensitivity and is a way of apologizing
Media Type Case Study
Length
Chief Creative Officer
Executive Creative Director
Creative Director
Copywriter
Copywriter
Art Director
Art Director
Account Director
Account Manager
Account Manager
Agency Producer
Production Company
Director
Post Production

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