Title | House of Little Moments - Season 2 |
Agency | ADK Taiwan |
Campaign | House of Little Moments |
Advertiser | Uni-President |
Brand | Uni-Noodle |
Date of First Broadcast/Publication | 2015 |
Business Sector | Food |
Story | All the stories are staged in a fictional noodle shop named the “house of little moments”. The owner of the noodle shop makes fusion uni-noodle recipes that are inspired by protagonists’ moods. The theme of each micro movie comes from fairly common experience and sentimental feelings among taiwanese - such as a mother’s regret and a son’s understanding, the courage of apologizing to a best friend, and a subtle way of releasing deepest emotion. World class insensitive shrimp in chinese, blind also means insensitive. Besides, blind and shrimp sound the same. So in the film the creative dish, world class insensitive shrimp, is a symbol of realizing main character’s insensitivity and is a way of apologizing |
Media Type | Case Study |
Length | |
Chief Creative Officer | Richard Yu |
Executive Creative Director | Richard Yu |
Creative Director | Nicole Cheng |
Copywriter | Nicole Cheng |
Copywriter | Ariel Wei |
Art Director | Bell Bai |
Art Director | Ryu Liu |
Account Director | Arial Yu |
Account Manager | Hsinyi Huang |
Account Manager | Joe Wang |
Agency Producer | Ivy Lien |
Production Company | Innovate Films |
Director | Ging Zim |
Post Production | Digital Vision |