| Title | Personal Innovation Act |
| Agency | Six Tokyo |
| Campaign | Personal Innovation Act |
| Advertiser | Softbank |
| Brand | Softbank |
| Date of First Broadcast/Publication | 2016 / 5 |
| Business Sector | Banking & Financial Services, Investments, Stock Brokers |
| Story | With the advent of smartphones, sharing children’s growth in real-time has become popular in japan.yet most grandparents, the people that we want to share it with the most, remain disconnected as they are unable to use them. So, japanese smartphone carrier softbank thought to develop prototype products for sharing daily life without smartphones. We updated the items that seniors were familiar with.we created prototypes that maintained analog interfaces while enabling digital communication for sharing the grandchildren’s growth. We made a total of 6 prototype products and installed them in a real household. We created a perception change by showing that there are innovations where technology draws closer to each person’s life, rather than people keeping up with technology’s evolution. |
| Media Type | Television |
| Length | |
| Production Company | AOI Pro. Inc. |
| Executive Creative Director | Takeshi Nozoe |
| Creative Director | Keiichi Motoyama |
| Copywriter | Hitoshi Sakamoto |
| Copywriter | Ryoji Takahashi |
| Art Director | Koichi Kosugi |
| Technical Director | Toshiyuki Hashimoto |
| Programmer | Osamu Iwasaki |
| Programmer | Hisaki Ito |
| Programmer | Omohiro Akagawa |
| Programmer | Seiya Nakano |
| Programmer | Nomura Miki |
| Programmer | Hiroki Yamada |
| Programmer | Yoshihito Nakanishi |
| Programmer | Takahiro Hirata |
| Interactive Designer | Yurie Oka |
| Interactive Production | Hakuhodo I-Studio |
| Account Director | Genjyun Kang |
| Account Manager | Takashi Kusumi |
| Production Company | Hakuhodo |
| Account Executive | Takayoshi Terui |
| Account Executive | Koichi Furuya |
| Executive Production Director | Kazuhiko Kawashita |
| Media Director | Genta Muto |
| Account Planner | Yota Akiyama |
| Strategic Planner | Tomohiro Oota |
| Account Planner | Yuta Okuyama |
| Account Planner | Yu Kato |
| Director | Shohei Goto |
| Director of Photography (DOP) | Ryo Ishida |
| Gaffer | Keisuke Kamiyama |
| Executive Producer | Hisaya Kato |
| Producer | Kazuki Sato |
| Production Manager | Hisato Yamada |
| Production Manager | Yasueda Shinsuke |
| Production Designer | Naoyuki Hashimoto |
| Production Company | Magenta Wall Design |
| Make-Up Artist | Maehara Rina |
| Wardrobe / Stylist | Yamada Naoki |
| Coordinator | Shingo Sato |
| Post Production | Qtec |
| Editor | Hayato Kai |
| Editor | Takuya Yokoyama |
| Editor | Norichika Kuroda |
| Colorist | Masahiro Ishiyama |
| Flame Artist | Katsunori Ota |
| Sound Production | Otoco |
| Mixer | Hiromine Tanaka |
| Audio Village / Sound Studio Producer | Shotaro Tsurumaru |
| Mixer | Akira Osabe |