Title | DNA Glass |
Agency | Dentsu Inc. |
Campaign | DNA Glass |
Advertiser | Suntory Business Expert Ltd |
Brand | Suntory |
Date of First Broadcast/Publication | 2016 / 12 |
Business Sector | Beers, Ciders, Lagers |
Story | Dna glass is the one and only beer glass for each human being to discover the “ultimate beer”. We found out that genes define the way people enjoy beer. Having that knowledge, we created an original algorithm that generates the best beer glass design for each individual, according to one’s dna data. The glass design is then materialized using 3d printing technology. This project makes it possible to produce as many glasses as there are people on this earth. |
Media Type | Digital |
Length | |
Executive Creative Director | Yasuyuki Kawano |
Creative Director | Yukari Oka |
Creative Director | Kiyoshi Ohmori |
Creative Director | Soichi Ono |
Creative Producer | Ayaka Taniguchi |
Art Director | Jeong-Ho Im |
Planning Team | Masahiro Kitao |
Planning Team | Soichi Ono |
Planning Team | Ryo Ohtsubo |
Planning Team | Kazuhiko Ikeda |
Planning Team | Masahiro Okumura |
Planning Team | Yumiko Ota |
Planning Team | Shinnosuke Matsuyoshi |
Planning Team | Hitomi Sato |
Planning Team | Takuro Yamawaki |
Planning Team | Minami Nakazawa |
Planning Team | Jeong-Ho Im |
Copywriter | Yumiko Ota |
Copywriter | Shinnosuke Matsuyoshi |
Copywriter | Hitomi Sato |
Product Designer | Yoh Komiyama |
Technical Director | Takeshiro Umetsu |
Designer | Jeong-Ho Im |
Designer | Hiroka Hasegawa |
Design | Mount Inc. |
Programmer | Maboroshi |
Account Executive | Koichiro Abe |
Project Producer | Kazuhiko Ikeda |
Project Producer | Susumu Inoue |
Project Manager | Takuro Yamawaki |
Production Company | Dentsu Creative X Inc |
Producer | Ryoko Toyama |
Production Manager | Makoto Yamashita |
Director | Genki Akaeda |
Cinematography | Koho Kotake |
Gaffer | Tatsuniwa Doi |
Dit | Shingo Maruyama |
SFX | Shigeru Hagiwara |
Set Designer | Yoshihiro Narutaki |
Sizzle Artist | Toshiya Mikata |
Wardrobe / Stylist | Tsuyoshi Takahashi |
Hairdresser | Mie Suzuki |
Post Production | Digital Garden Inc. |
Colorist | Masahiro Ishiyama |
Editor | Tetsuya Takegawa |
Flame Artist | Kohei Sudo |
Mixer | Hiroki Okumura |
Special Effects / VFX | Mark Inc. |
CG Producer | Yoshifumi Sadahara |
CG Production Manager | Tatsuya Furuhata |
CG Lead Artist | Kentaro Ohira |
Sound Production | Ongakushitsu Inc |
Music Producer | Setsu Fukushima |
Music Composer | Ryo Nagano |
Recording Engineer | Toshiya Kai |
Product Development | Inac Corporation |
DNA Analysis | Genomedia Inc |
Pr Planning Executive | Catchball Inc |