Kiyoshi Ohmori
Creative Director at Dentsu Inc.
Tokyo, Japan
TitleDNA Glass
Agency
Campaign DNA Glass
Advertiser Suntory Business Expert Ltd
Brand Suntory
Date of First Broadcast/Publication 2016 / 12
Business Sector Beers, Ciders, Lagers
Story Dna glass is the one and only beer glass for each human being to discover the “ultimate beer”. We found out that genes define the way people enjoy beer. Having that knowledge, we created an original algorithm that generates the best beer glass design for each individual, according to one’s dna data. The glass design is then materialized using 3d printing technology.
This project makes it possible to produce as many glasses as there are people on this earth.
Media Type Digital
Length
Executive Creative Director
Creative Director
Creative Director
Creative Director
Creative Producer
Art Director
Planning Team
Planning Team
Planning Team
Planning Team
Planning Team
Planning Team
Planning Team
Planning Team
Planning Team
Planning Team
Planning Team
Copywriter
Copywriter
Copywriter
Product Designer
Technical Director
Designer
Designer
Design
Programmer
Account Executive
Project Producer
Project Producer
Project Manager
Production Company Dentsu Creative X Inc
Producer
Production Manager
Director
Cinematography
Gaffer
Dit
SFX
Set Designer
Sizzle Artist
Wardrobe / Stylist
Hairdresser
Post Production
Colorist
Editor
Flame Artist
Mixer
Special Effects / VFX
CG Producer
CG Production Manager
CG Lead Artist
Sound Production
Music Producer
Music Composer
Recording Engineer
Product Development
DNA Analysis
Pr Planning Executive

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