| Title | Toilet Paper For Smartphones |
| Agency | Tokyu Agency,Inc. |
| Campaign | Toilet Paper For Smartphones |
| Advertiser | NTT Docomo, Inc. |
| Brand | Services For Travelers |
| Date of First Broadcast/Publication | 2016 / 12 |
| Business Sector | Telecommunications Services |
| Story | The smartphone, your best travel buddy, could potentially ruin your trip. This is because there are 5 times the germs on screen than there is on a toilet seat. Imagine, having those germs somehow enter your body during the travel... In response to this, Docomo has developed the world's first "toilet paper for smartphones" in narita international airport, the visitor’s first contact point of japan. "toilet paper for smartphones" was placed in 86 restrooms in narita international airport arrival terminals. This special paper absorbs sebum on smartphone screen and can be flushed down the toilet. Moreover,it is printed with text introducing of Docomo's wi-fi and translation app service, thus making it a helpful guide while in japan. |
| Media Type | Outdoor/Out of Home |
| Length | |
| Production Company | AOI Pro. Inc. |
| Creative Director | Hideaki Morohashi |
| Copywriter | Hideaki Morohashi |
| Art Director | Toshimi Hayashi |
| Designer | Shota Aiga |
| Account Director | Kazuo Taka |
| Account Executive | Shinichi Kumazawa |
| Strategic Planner | Tatsuya Yoshio |
| Planning Team | Hideaki Morohashi |
| Planning Team | Yoko Osoegawa |
| Producer | Takeshi Takahashi |
| Producer | Munenori Maeda |
| Director | Seiji Kofune |
| Director of Photography (DOP) | Akihiro Murakami |
| Lighting Director / Lighting | Yasuhiro Oote |
| Producer | Takuma Iso |
| Production Manager | Saaya Ueda |
| Voice | Mayu Yamashita |
| Production Company | Amana Inc. |
| Photographer | Nagase Takao |
| Producer | Kenji Hashimoto |
| Production Manager | Misa Murayasu |
| Production Manager | Yuki Hamajima |
| Craft Services | Maki Hattori |
| Craft Services | Daisuke Yanano |