Title | Life Pump |
Agency | Cheil |
Campaign | Life Pump |
Advertiser | Samsung |
Brand | Caribbean Bay Water Park |
Date of First Broadcast/Publication | 2016 / 9 |
Business Sector | Consumer Electronics & Audio-Visual |
Story | It is very difficult for victims of sudden cardiac arrest to survive in Korea. The chances of receiving CPR from a bystander are a mere 3%. 1) and thus, the survival rate of sudden cardiac arrest victims is only 4%. 2) according to the survey, 82% of people know what cpr is, but only 7% are able to perform it. 3) people learn cpr at schools or organizations through tutorials and books, but not through hands-on experience. How can we get people to learn CPR ? With the life pump campaign, pumping up swimming tubes turns into CPR training through hands-on experience with a simulated body. By connecting an air pump to the inside of a CPR manikin, we created a new and easy way that allows anyone inflating their swimming tubes to learn CPR. The life pump is designed in such a way that if CPR is correctly performed on the manikin, at the right position and pace, 4) then the tube will be fully inflated within 1 minute. 5) 4) 4~5cm deep / 100~120 pumps per minute, hands-only CPR guide in 2015, American Heart Association 5) for standard swimming tubes with a diameter of 90cm The execution : We installed 10 life pumps at Caribbean Bay Water Park, so that people can learn how to perform CPR before going in the water, and before sudden cardiac arrests happen. Through the campaign, which started on august 3, 2016, and is still ongoing, people are learning CPR via hands-on experience by filling up their swimming tubes. Both experts from the emergency medical association and lifeguards from Caribbean Bay are on site to help people learn to perform cpr correctly. Furthermore, the life pump campaign is in the process of expanding to other locations in collaboration with the emergency medical association. |
Media Type | Web Film |
Length | |
Chief Creative Officer | Jeongkeun Yoo |
Creative Group Head | Wain Choi |
Creative Director | Hyungkyun Oh |
Creative Director | Sungphil Hwang |
Copywriter | Jia Kim |
Art Director | Sungphil Hwang |
Art Director | Hyungkyun Oh |
Account Director | Jaehwan Lee |
Account Executive | Chan Kim |
Account Executive | Hyunjin Shim |
Account Executive | Junseok Park |
Account Executive | Hana Lee |
Agency Producer | Sunho Sunho Bae |
Production Company | Junpasang Production |
Production Company | Yonggamhan Production |
Strategic Planner | Kyounghyun Kim |
Director | Yonghan Moon |
Assistant Director | Hunpyo Kim |
Executive Producer | Kyounghyun Kim |
Producer | Dongjo An |
Production Designer | Seunghyun Jo |
Post Production | Seoul Visions |
Editor | Daehyeon Cho |
Colorist | Soyeon Soyeon Kim |
Colorist | Sujeong Park |
Colorist | Changbin Yoo |
Flame Artist | Naedo Lee |
Flame Artist | Yejin Lee |
Post-production Producer | Hanbi Choi |
Post-production Producer | Jin Lee |
VFX Company | Ex Creative |
Product Designer | Changhwa Yeo |
Product Designer | Myoungjun Joo |
Sound Production | Kiss Fm |
Sound Designer | Sungrae Sungrae Hong |
Audio Village / Sound Studio Producer | Inu Inu Hwang |
Production Team | Taeho Park |