Designer
at
Collective Art Pvt Ltd
| Title | Dettol Germbursters |
| Agency | McCann Mumbai |
| Campaign | Dettol Germbursters |
| Advertiser | Reckitt Benckiser |
| Brand | Dettol |
| Posted | May 2017 |
| Business Sector | Hygiene & Personal Care Products |
| Story | Dettol has been actively encouraging the habit of hand washing in children. The objective was to take this endeavour one step forward. Children don’t wash hands because they find it boring. Therefore, the strategy was to engage them into hand washing, while they have a great time. We identified a place where children are more susceptible to infections – melas (fairs). A huge hit among kids, where they enjoy rides, games and food. But while they play, they pick up germs. Worse, they use dirty hands to eat. So, we chose an activity the kids enjoy – bursting bubbles. We created a soapy solution with Dettol handwash to blow giant bubbles. Every time, they burst them, their hands got soapy. 100 dettol representatives were positioned to help them wash hands. We also created special-edition bubble guns, to take fun and protection to their homes as well. |
| Media Type | Interactive Outdoor Experience |
| Length | |
| Chief Creative Officer | Prasoon Joshi |
| Executive Creative Director | Prateek Bhardwaj |
| Creative Director | Kapil Batra |
| Creative Director | Rohit Devgun |
| Copywriter | Kapil Batra |
| Copywriter | Ashish Nath |
| Copywriter | Vaibhav Pandey |
| Art Director | Musfar Khan |
| Designer | Chandan Kumar |
| Production Company | Collective Art Pvt Ltd |
| Director | Saurabh Kabra |
| Executive Producer | Anita Sharma |
| Editor | Satish Kataria |