| Title | My Sole Story |
| Agency | AKQA |
| Campaign | My Sole Story |
| Advertiser | Nike |
| Brand | Nike Running |
| Date of First Broadcast/Publication | 2016 / 10 |
| Business Sector | Apparel, Fashion & Footwear |
| Story | At the moment of victory, Nike wanted to remind Shanghai Marathon runners that this was more than a race. More than months of training. More than a commitment made to yourself months ago. Nike launched My Sole Story, an H5 mobile film powered by your Nike+ data, retracing every stage of emotion throughout your running journey, all told from the sole of your shoes. Racers scanned a QR code at the Shanghai Marathon finish line to personalize My Sole Story. The site combined animation with Nike+ data points, including their miles trained day and night, their finish time, as well as a photo celebrating victory with their shoes – all packaged into a digital experience that was shareable to their friends on WeChat, China’s biggest social network. 30,000 racers relived their run, with 2,500 films created in just 24 hours. Conversion rate to Nike.com was 8.3%, +20% more than the average Nike activation. My Sole Story lives on as a storytelling platform for future races around China. |
| Media Type | Mobile Advertising |
| Length | |
| More Information | http://thevoted.com/sh/nike/mysolestory/ |
| Executive Creative Director | Eric Cruz |
| Copywriter | Derek Lui |
| Copywriter | Nana Shao |
| Art Director | Joshua Lim |
| Art Director | Dominic Tang |
| Digital Art Director | Dominic Tang |
| Digital Art Director | Joshua Lim |
| Technical Director | Neil Nand |
| Developer | Ethan Chiu |
| Illustrator | Driv Loo |
| Illustrator | Stephen Lau |
| Illustrator | Teh Lian Siah |
| Illustrator | Chen Chen |
| Interactive Designer | Joshua Lim |
| Interactive Designer | Dominic Tang |
| Interactive Designer | Ed Yap |
| Interactive Designer | Chen Chen |
| Account Director | Stefan Hawes |
| Account Director | Xu Zi |
| Account Manager | Charlene Zhou |
| Strategic Planning Director | David Buckley |
| Agency Producer | Pete Gibson |
| Agency Producer | Eric Cruz |
| Production Company | Akqa Shanghai |
| Director | Eric Cruz |
| Director | Tan Shi Bin |
| Executive Producer | Eric Cruz |
| Producer | Eric Cruz |
| Post Production | Fnlprjct |
| Post Production | Akqa Shanghai |
| Digital Production Team | Tan Shi Bin |
| Digital Production Team | Jim Chuah |
| Digital Production Team | Wuzheng Sim |
| Digital Production Team | Kenix Ho |
| Digital Production Team | Yong Chen Kuan |
| Digital Production Team | Chen Tzer Ming |
| Digital Production Team | Chow Chin Sien |
| Digital Production Team | Ed Yap |
| Sound Production | The Rec Room Sdn Bhd |
| Sound Designer | Jashir Bin Junaidi |
| Audio Village / Sound Studio Producer | Siew Kim Foong |
| Music Composer | Kieran Kuek |