Title | Space Jam 20 : Defy The Post |
Agency | AKQA |
Campaign | Space Jam 20 : Defy The Post |
Advertiser | Nike |
Brand | Jordan |
Date of First Broadcast/Publication | 2016 / 12 |
Business Sector | Apparel, Fashion & Footwear |
Story | On space jam’s 20th anniversary, the original superteam - the monstars - are back and they’ve taken over the courts! The challenge was to get this nation’s ballers to defy them in the digital space. Defy the post : wechat takeover - an intergalactic basketball challenge disguised within two of china’s most influential sites, tencent nba and hypebeast. Ballers play to take back control of thier social feed. Tencent nba : satellite hoops on the tencent site, a moving satellite hoop hovers on the page for ballers to score on. Shoot the ball to activate the lasers. Make 3 shots in a row to blow it up to smithereens. Hypbeast : hurricane spin moves spin the ball to create a hurricane that blows away the monstars chillin’ in the hypebeast site. The faster the spin, the crazier the site breaks, breaking through the galaxy. |
Media Type | Gaming |
Length | |
More Information | http://spacejam.nike.com.cn/ |
Executive Creative Director | Eric Cruz |
Creative Director | Peepo David |
Creative Director | Morris Lee |
Creative Director | Eric Cruz |
Copywriter | Peepo David |
Copywriter | William Zhang |
Copywriter | Yoush Huang |
Art Director | Morris Lee |
Digital Art Director | Morris Lee |
Digital Art Director | Buboy Paguio |
Technical Director | Neil Nand |
Developer | Ethan Chiu |
Developer | Buboy Paguio |
Designer | Ivy Wang |
Interactive Designer | Buboy Paguio |
Account Director | Stefan Hawes |
Account Director | Xu Zi |
Account Manager | Yoush Huang |
Strategic Planning Director | David Buckley |
Agency Producer | Bobo ZHOU |
Director | Eric Cruz |
Sound Production | The Rec Room Sdn Bhd |
Sound Designer | Jashir Bin Junaidi |
Audio Village / Sound Studio Producer | Chris Low |
Music Composer | Tatsuro Miller |