Kazuaki Hashida

Kazuaki Hashida

Creative Director at Hakuhodo Kettle Inc, Tokyo


Kazuaki Hashida joined Hakuhodo as a marketing planner in 2002.
After stints in marketing and account planning, he moved to Hakuhodo Kettle and jumped into the creative world. In his approach to the creative process, he likes to develop ideas for social good beyond the boundaries of the traditional media.

He has received 12 Lions at Cannes, 4 ADFEST Grande Lotuses, Tomorrow Awards, Gold at ADC, NY Festivals and CLIO and a Yellow Pencil at D&AD, among other awards.

*Jury Experiences
SPIKES ASIA 2015/Direct and Promo & Activation
NY Festivals Grand Jury/Integrated Campaigns

Adfest 2015 "You are the Hero, not a target"
MELT 2015 "You are the Hero, not a target"
SPIKES 2015 "No Way! in the New Way"

He loves scuba diving and is a 250+ tank Divemaster. He loves to dive into the deep sea as well as into the creative world.

Sector Experience


Creative Director
Tokyo, Japan
July 2014 - Present (3 years 1 month)
Internet, cosmetics, savory food, electronics, beer, beverage, automotive and so on.
Integrated Campaign Director
Tokyo, Japan
April 2006 - June 2014 (8 years 2 months)
Marketing Planner
Tokyo, Japan
April 2002 - March 2006 (3 years 11 months)


Economics and Marketing

1998 - 2002 (4 years)
Activities and Societies: Football and Scuba diving

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