| Title | Smart Stretch 360 |
| Agency | Hakuhodo Kettle Inc |
| Campaign | Smart Stretch 360 |
| Advertiser | Alpina |
| Brand | Yahoo! Japan |
| Date of First Broadcast/Publication | 2014 / 6 |
| Business Sector | Search Engines |
| Story | In 2016 yahoo! Japan, with approximately 30 billion pv monthly on mobile, marked the 20th anniversary. Yahoo! Wanted to express its appreciation to its mobile users by proposing and committing a new industry responsibility. We focused on the serious health issue, “text neck”(stiff necks or shoulders, headaches etc.), which is caused by using smartphone and tablets for long hours. And so, we invented a 360 movie ad, “smart stretch 360”, which made people stretch naturally just by watching it. This movie was put on youtube and facebook ad. And soon, it was picked up by various media, such as tv and internet news, resulted in $ one million worth. The number of views added up to more than 750,000 just in one month. We “stretched” the value of the internet ads for users, to something more meaningful. People don’t want a message, but a massage. |
| Media Type | Mobile Advertising |
| Length | |
| Creative Director | Kazuaki Hashida |
| Creative Director | Tetsushi Kawachi |
| Copywriter | Naotaka Suekuni |
| Copywriter | Keitaro Kamijo |
| Art Director | Koichi Kosugi |
| Digital Art Director | Koichi Kosugi |
| Technical Director | Kazuaki Hashida |
| Technical Director | Tetsushi Kawachi |
| Interactive Designer | Natsuki Akanuma |
| Interactive Designer | Shuichiro Koyama |
| Account Director | Ken Okada |
| Account Manager | Takeshi Todoroki |
| Account Manager | Keitaro Watanabe |
| PR Director | Takashi Uno |
| Production Company | Tokyo Inc |
| Supervision | Yoshihito Nagahata |
| Director | Hiroshi Kikuchi |
| Director | Moe Ikeda |
| Director of Photography (DOP) | Ryo Saito |
| Choreography | Psyhe |
| Producer | Toshiyuki Takei |
| Producer | Masayoshi Takayanagi |
| Editor | Aki Maetani |
| Editor | Yoshiharu Nakagami |
| Editor | Seki So |
| Editor | Yahiro Minami |
| Editor | Hidehisa Watanabe |
| VFX Company | Amana Inc. |
| VFX Artist | Kouki Hanawa |
| VFX Artist | Ryuuichi Yamada |
| VFX Producer | Masami Nishida |
| Sound Designer | Sezaki Yuki |
| Music Composer | Midorikawa Toru |