Title | The Philharmonic Turntable Orchestra |
Agency | Dentsu Inc. |
Campaign | The Philharmonic Turntable Orchestra |
Advertiser | Panasonic |
Brand | Panasonic SL−1200 |
Date of First Broadcast/Publication | 2018 / 4 |
Business Sector | TV, Hi-Fi, Video, Personal Stereo & Accessories |
Story | Commemorating the first LP record in history, this orchestra used only the analogue SL-1200 record player as an “instrument.” The orchestra united 30 highly skilled DJs from around the world, including scratch legend Q-bert and DJ Rena, the world's youngest scratch champion at age 13. Together they remixed several classical tunes, starting with the first song ever sold as an LP: Mendelssohn’s Concerto in E Minor. The result was a completely different kind of music. |
Media Type | Web Film |
Length | |
Executive Creative Director | Yu Kaneno |
Creative Director | Goro Ohsawa |
Creative Director | Kentaro Suda |
Copywriter | Ryuta Kimura |
Account Planner | Ryuta Kimura |
Copywriter | Takumi Ichikawa |
Art Director | Satoshi Kohno |
Account Manager | Takeshi Saito |
Music Producer | Keisuke "Tommy" Tominaga |