Jason Perelson

Jason Perelson

Creative Director at ZOO group
Canberra, Australia

Summary

First and foremost, a ginger. But as a strategic Creative, Jason works with a wide variety of clients to concept and implement strategic, measurable, brand campaigns. Integrated marketing is key in delving into the strategic insights for a brand, and campaigns, and his role revolves around developing the link between the digital space as well as the off-site creative experience, whether across web, social, mobile, out-of-home or above the line "traditional media". Even while being ginger.

This encompasses a great deal of Digitally focused insight and strategic thinking to encompass innovative and creative solutions to marketing and communication problems through creative use of ginger magics, digital communications, and traditional media.

A trained actor, mentored by the late Broadway and West End actress, Diane Todd, Jason is a creative scriptwriter, actor and director. These tools, coupled with his Bachelor of Arts Degree specializing in all forms of media, including Radio, Television and Film, allows him to truly grasp the full spectrum of broadcasting, media and advertising but he still can't work out how to get a tan.

Positions

Creative Director
Zoo Group
November 2016 - Present (11 months)
Driving quality and effectiveness of all creative work in the agency; owning and driving creative to a new level, while assisting the Executive Creative Director with hiring, managing and mentoring creative staff and contractors.

Continuing to drive and mentor across both the Digital space and creatives through strategic vision, brand communication and innovation.
Head of Digital
ZOO group
May 2016 - November 2016 (6 months)
- Lead the Digital vision, drive innovation and creative digital solutions for marketing campaigns, and client solutions.
- Drive the team towards achieving new heights within the digital realm, and discover new ways to solve the challenges for clients.
- Work in tandem with the Executive Creative Director to create new, and exciting avenues to communicate a brand to the market through innovative brand communications.
- Ensure that our digital end goals, are true to the ZOO brand.
- Challenge conventions, and lead by example
Hootsuite Ambassador
Hootsuite Media Inc.
March 2015 - May 2016 (1 year 2 months)
- Advocate on behalf of the Hootsuite brand
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy
PR & Digital Media Manager
Canberra, Australia
February 2015 - May 2016 (1 year 3 months)
Primarily focused on Digital Innovation and Strategy. The role involves the scope, conceptualisation and creative solution generation to solve complex marketing, communication and business challenges for clients through traditional media, new media and digital innovation (web, mobile, VR, AR etc).

These include digital strategy, campaign conceptualisation, technological implementation for effective marketing and promotion, using digital solutions for successful external, and internal communications.

Over and above this, the role includes oversight of digital strategies including Search Engine Optimisation, Social Media and Search Engine Marketing, electronic direct marketing and CRM solutions

Education

B.A. MCC Field Of Study English Lit, Media, Film

Nelson Mandela Metropolitan University
2005 - 2007 (2 years)

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