Jason Perelson

Jason Perelson

Creative Director at Synergy Group
Canberra, Australia

About me

Creative exploration and finding better ways to change the world is the driving force behind the approach to doing great work that moves people.

Leadership, not management, is the other ingredient to incredible results - because if you're not surrounded by the best people, who are given the opportunity and freedom to thrive and use their skills and abilities - you're just in the way.

Combining leadership and a curiosity to change the world in any way is how I approach the world.

Sector Experience


Creative Director
Synergy Group
May 2018 - Present (8 months)
Leading the creative vision for the Creative & Design team within Synergy Group's already diverse team of experts, we are driving an innovative, creative and strategic approach to digital and communication led by a human-first methodology.

Synergy is one of Canberra's fastest growing, most dynamic accounting and consulting firms, serving Federal and Territory government and commercial clients.
Creative Director
Canberra, Australia
November 2016 - April 2018 (1 year 5 months)
Driving quality and effectiveness of all creative work in the agency; owning and driving creative to a new level, while assisting the Executive Creative Director with hiring, managing and mentoring creative staff and contractors.

Continuing to drive and mentor across both the Digital space and creatives through strategic vision, brand communication and innovation.
Head of Digital
Canberra, Australia
May 2016 - November 2016 (6 months)
- Lead the Digital vision, drive innovation and creative digital solutions for marketing campaigns, and client solutions.
- Drive the team towards achieving new heights within the digital realm, and discover new ways to solve the challenges for clients.
- Work in tandem with the Executive Creative Director to create new, and exciting avenues to communicate a brand to the market through innovative brand communications.
- Ensure that our digital end goals, are true to the ZOO brand.
- Challenge conventions, and lead by example
Hootsuite Ambassador
Hootsuite Media Inc.
March 2015 - May 2016 (1 year 2 months)
- Advocate on behalf of the Hootsuite brand
- Amplify Hootsuite messages to their existing networks
- Provide feedback on the Hootsuite dashboard and regional insight
- Create a stronger presence for Hootsuite regionally through participation in events and online advocacy
PR & Digital Media Manager
Canberra, Australia
February 2015 - May 2016 (1 year 3 months)
Primarily focused on Digital Innovation and Strategy. The role involves the scope, conceptualisation and creative solution generation to solve complex marketing, communication and business challenges for clients through traditional media, new media and digital innovation (web, mobile, VR, AR etc).

These include digital strategy, campaign conceptualisation, technological implementation for effective marketing and promotion, using digital solutions for successful external, and internal communications.

Over and above this, the role includes oversight of digital strategies including Search Engine Optimisation, Social Media and Search Engine Marketing, electronic direct marketing and CRM solutions


B.A. MCC Field Of Study English Lit, Media, Film

2005 - 2007 (2 years)

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