| Title | Invisible Sexism |
| Agency | FCB Brasil |
| Campaign | Invisible Sexism |
| Advertiser | Estadao |
| Brand | Estadao Newspaper |
| Date of First Broadcast/Publication | 2017 / 4 |
| Business Sector | Racial/Ethnic/Minority/Disability Awareness |
| Story | FCB Brasil and Estado de São Paulo, one of Brazil’s most read newspapers, created “Invisible Sexism” to shed light on the rape culture that is so prevalent across the world. During the Amir Slama show at São Paulo Fashion Week, messages of empowerment were painted on the models skin with a special reflective ink that’s not visible to the naked eye, just as prejudice and violence against women are not always evident; the messages were only seen under the direct flashes of the cameras. |
| Media Type | Web Film |
| Length | |
| More Information | https://youtu.be/LuMtI96PSoU |
| Chief Creative Officer | Joanna Monteiro |
| Executive Creative Director | Fabio Simoes |
| Creative Director | Romero Cavalcanti |
| Art Director | Henrique Ferreira |
| Art Director | Victor Yves |
| Copywriter | Mario Morais |