Mary  Anick Mazeron

Mary Anick Mazeron

Owner at Zebra and Partners
Paris, France

Summary

Founder of Zebra and Partners, executive search firm and hub of talents.
Previously executive marketing manager and business development director with 15 years experience in the Digital and the Telecoms industries.
I have led businesses and marketing strategies pre and post digital revolution, both in start up, SME and large business (>10k employees), always in highly competitive and fast moving environment.
My positions at NEUF CEGETEL and SFR led me to develop a strong experience in cutting edge customer marketing strategies with a strong focus on CRM and Data management.
Specialties :
- strong business acumen, managed business and P&L over 500M€
- senior and multidisciplinary manager
- global market understanding, highly customer oriented

Positions

Founder and Associate Director
Zebra and Partners
October 2014 - Present (3 years 2 months)
Zebra and Partners is a new executive search firm that helps companies successfully operate their digital turnaround by finding for them those special and singular talents that will build the digital world of tomorrow.
Head of customer Marketing strategy
SFR
September 2009 - November 2013 (4 years 2 months)
In charge of all activities and programs dedicated to maximizing customers' lifetime and value (mobile then broad band) :
- Strategic and market plans
- Budget responsibility
- Middle and long term strategic program launch and management
- New Product design and multi channel launch in a market shaper perspective
- Accurate understanding of CRM and data issues
- Deep dive into large companies’ organization and decision process
Senior Marketing Manager
Neuf Cegetel
November 2006 - September 2009 (2 years 10 months)
Overall responsibility of the profitable but declining "telephony via pre-selection" market. Slowing market decrease with product innovation. This includes:
- Business activity and P&L driving (1, 5 M subscribers – 100 M€ EBIT).
- New product launch
- Go to market
- Sales and cross-selling strategies
Head of digital marketing strategy
AOL France
April 2004 - November 2006 (2 years 7 months)
Business development director
AOL France
October 2001 - April 2004 (2 years 6 months)
Sales director
Real Media
1998 - 2001 (3 years)

Education

Master's degree 2 Field Of Study Business administration - Management of cultural and entertainment industries

Paris Dauphine University, 75016 Paris
1997 - 1998 (1 year)
Activities and Societies: - University report : issues of the Internet for the music industry

Master of Business Administration (MBA) Field Of Study Innovation and development

Paris Dauphine University, 75016 Paris
1996 - 1997 (1 year)

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