| Title | Because you never know |
| Brief | A dad has a simple task: get his son ready for school. But he manages to wreck the kid’s fancy dress outfit, burn his toast and set off the sprinkler. To top it all, once he’s dropped the kid off, an old lady rear-ends his car. He arrives at work in a foul mood, and we see that he’s the boss. Just after he’s slammed his door, a colleague arrives, ready to ask for that pay rise…Dr. Giorgini’s natural brain booster. You never know when you’ll need it. |
| Agency | DLV BBDO |
| Campaign | Because you never know |
| Advertiser | Dr. Giorigini |
| Brand | Dr. Giorgini |
| Date of First Broadcast/Publication | 2017 / 5 |
| Business Sector | Health & Pharmaceutical Products |
| Story | It’s morning. A woman gives his husband a simple task: get their little son ready for school. But that day, the kid has a masquerade party, and the man needs to get him dressed in a complex costume. Meanwhile, the man burns the breakfast, the fire alarm starts spraying water and the two end up wet. In some way, the father succeeds in bringing his son to the school bus in time. Then the man gets in his car, and an old lady runs into his car. When he arrives at work, we understand he is the boss. As he walks angrily into his office, another man is coming out of the bathroom: he’s going to ask the boss for a pay rise. As the unaware guy knocks at the boss’ door, a super tells us: Dr. Giorgini natural brain booster. Because you never know when you will need it. |
| Media Type | Web Film |
| Length | |
| Executive Creative Director | Federico Pepe |
| Creative Director | Andrea Jaccarino |
| Art Director | Alessandro Dore |
| Copywriter | Veronica Dal Cortivo |
| Executive Producer | Perangelo Spina |
| Director of Photography (DOP) | Luigi Martinucci |
| Creative Director | Stefania Siani |
| Production Company Producer | Michele Pasini |
| Director | Igor Borghi |
| Production Company | FilmGood |
| MUSIC Artist | Enzo Casucci |
| Editor | Lorenzo Colugnati |