Hazel Livingstone
CEO & Co-founder at The Brave New Now
Amsterdam, Netherlands
TitlePARK MORE #COMMUTELESS
Agency
Campaign #COMMUTELESS
Advertiser Commute Less
Brand Commute Less
Date of First Broadcast/Publication 2016 / 10
Business Sector Public Safety, Health & Hygiene
Tagline JOIN THE MOVEMENT #COMMUTELESS
Story WAKE UP WORLD. MOST PEOPLE COMMUTE TO WORK, 5 DAYS A WEEK. BUT DO WE REALLY NEED TO? OUR JOBS AREN’T 9-5 ANYMORE AND BEING STUCK IN RUSH HOUR IS MADNESS. IT’S BAD FOR OUR HEALTH; IT’S STRESSFUL, DEPRESSING AND A TOTAL WASTE OF TIME. SO LET’S #COMMUTELESS AND SPEND MORE TIME DOING THE THINGS THAT MAKE US HAPPIER, HEALTHIER HUMAN BEINGS. PEOPLE POWER. JOIN THE #COMMUTELESS MOVEMENT. WE’RE GATHERING SUPPORT TO HELP REDUCE UNNECESSARY COMMUTING AND HELP PEOPLE LIVE MORE. THE MORE PEOPLE WHO SIGN-UP, THE MORE LOCAL GOVERNMENTS CAN HELP CONVINCE COMPANIES ABOUT THE BENEFITS OF #COMMUTELESS.
Philosophy #COMMUTELESS is a people-powered global movement designed to spark a cultural shift and change the way we work and live.
Problem Commuting to work 5 days a week seems madness in today’s digital age. Commuting is bad for both our health and the planet’s: it’s stressful, frustrating, depressing and a waste of time. Instead of commuting to the office one day a week, we could be spending more time doing the things that make us happier, healthier human beings.
Result The #COMMUTELESS movement is only just beginning. The initial first phase launch in The Netherlands was unsupported by traditional media and generated hundreds of website hits, social media likes, shares, comments and strong free media editorial coverage in high profile titles. The momentum continues to build for this long-term initiative with forthcoming launch activities now planned in London and Tel Aviv.
Media Type Poster
Length
Soundtrack VINCENT-PAOLO CORPUTTY
More Information COMMUTE-LESS.com
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