Chatpatt Ittipitchayawat
Flame Artist at Rabbit's Tale Co.,Ltd
Bangkok, Thailand
TitleCanonLife Redefine Thai Alphabet
Agency
Campaign CanonLife Redefine Thai Alphabet
Advertiser Canon Inc.
Brand Canon
Date of First Broadcast/Publication 2016 / 10
Business Sector Consumer Electronics & Audio-Visual
Story Redefining Thai education at its origin with the power of photography.

Thai Alphabets is the first lesson, the first step of Thai education. Through the power of photography, Canon thinks there is a way we can create more inspiring experience for Thai students by modifying the original format of the current Thai alphabet book.

We launched ’Canon Life Redefine: Thai Alphabet’ as a photo contest that turns our online community into a hub that lets photographers bring the power of photography to create a new set of Thai alphabet pictures. From 8,653 photos sent from 6,253 photographers, we were able to produce a new set of learning tools for students in over 400 schools around Thailand. Our meaningful purpose reaches over millions of impressions through social media sharing. The campaign successfully brought the power of photography to ignite the redefinition of Thai education.
Media Type Television
Length
Executive Creative Director
Creative Director
Copywriter
Art Director
Account Director
Account Executive
Strategic Planning Director
Agency Producer
Agency Producer
Associate Account Manager
Digital Planner
Digital Planner
Designer
Senior Graphic Designer
Graphic Designer
Graphic Designer
Production Assistant
Production Manager
Production Manager
Production Company
Director
Cinematography
Gaffer
Producer
Assistant Director
Production Manager
Assistant Producer
Production Manager
Editor
Post Production
Flame Artist
Flame Artist
Visual Effects Supervisor
CG Lead Artist
CG Lead Artist
Voice
Vocalist
Vocalist
Vocalist

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