Laurent Broca

Laurent Broca

CEO at Havas Media France
Paris, France

Summary

20 years of experience, agency/advertiser, national/international
10+ years of digital experience

Specialties: Agency Management, Account Management, Business Development, Operations, International, Digital

Positions

CEO
Puteaux Cedex, France
September 2017 - Present (1 month)
Président
Courbevoie, France
August 2013 - August 2017 (4 years)
Managing a team of 70 consultants supervising around 100 accounts
Overseeing Vizeum's digitalisation and ties to International/Global
Media Agency of the Year, 2015 (Les Agences de l'Année)
Media Agency of the Year 2016 (Offre Media)
2015 New Business : Meetic, Warner Music, ABInbev, Pierre & Vacances / Center Parcs...
3 Effie d'Or 2015 (Yves Rocher, Meetic, Le Parfait), Grand Prix Brand Content 2015 (Mini)...
EVP, Network & Client Development
Havas Digital
France
April 2010 - July 2013 (3 years 3 months)
Development of existing HD operations in CEE (incl. Germany and Italy) - commercial, new business, etc...
Identification of M&A opportunities in new geographies
Roll-out of HD operations in new territories
Ad hoc regional/local digital new business support

Digital stewardship for Havas Digital global clients (Danone, Philips, Puig...)
Service consistency : online video, mobile, shopper marketing, programmatic buying and data strategies
Business development : new geographies, new channels
Client education : Digital Academy development

Pitches won : Philips SEA (20 markets, Dec. 2012)
Directeur Associé
Puteaux Cedex, France
March 2008 - April 2010 (2 years 1 month)
Member of Havas Media Management Board
Global Account Director for PSA (Peugeot/Citroën) - 1st Havas client - 10+ markets
Management of a team of 15 people
Participation in the product offer and commercial development of the agency

Accounts : PSA (France + International), SNCF
Pitches won : Polaroid (Jul.08), SNCF (Jul.09), PSA Argentina (Oct.09)
Contracts renewed : PSA International
SVP, Global Accounts
Havas Digital
France
April 2007 - March 2008 (11 months)
Member of Havas Digital’s Global Corporate Team
In charge of supervising/improving the Digital service delivered to the agency’s Key multinational Accounts
Central point of contact for all things Digital, in direct relationship with central clients, management and account teams in the Havas Digital network
* Ex : Air France’s SEA (30+ markets), KLM’s E-commerce, Danone Digital Day, etc...
Development of benchmarks & best practice transfer throughout the network

Accounts : Air France / KLM, Danone, PSA
E-business/Media Manager EMEA
Kodak
France
April 2005 - March 2007 (1 year 11 months)
E-BUSINESS
Define the mrk support for the Kodak Online Shops in 4 EMEA markets
Support an offer of 150+ skus on each locale (pricing, logistics, forecasts, reporting)
Define monthly & ad hoc promotional offers (for all 4 locales or country-specific)
Set up & coordinate the support of these offers on Kodak’s sites (Kodak.com, KodakGallery).
Follow-up of the KPIs for each of these channels
06 achievements : HP redesign, Bundle offers, optimization of PPC towards ROI, launch of affiliation program, E-Crm fine-tuning, launch of acquisition Emailing & Shopbots, E-bay Shop

MEDIA
Define the media strategy for EMEA & supervise its implementation by market
Ensure consistency with other marketing activities (POS, PR, etc...)
Support all media activities to the WW Advertising structure
Ensure development of Best Practices
Pilot media for France directly
Client Service Director
Clichy, France
1999 - 2005 (6 years)
Supervised one of the three Business Units of the Agency, worth 150m euros of billings
Managed a team of 3 Senior Client Service Managers
Supervised a portfolio of 25+ accounts
Ensured P&L report and business development of the BU
Oversaw client satisfaction measure and conformity to ISO quality standards
Participated in the business development effort of the agency
Pitches won : Quick, Fujitsu Siemens, Credit Suisse, Fidelity Investment

Account portfolio
Johnson & Johnson, The Phone House (Carphone Warehouse), Sun Microsystems, LVMH (2000), Promovacances.com,
K-Mobile (mobile phone services), Group Chantelle, 3 Suisses, CIDIL
Media Manager / International Accounts
OMD
Boulogne Billancourt, France
November 1993 - November 1999 (6 years)
Define Pan-Regional media strategies. Supervised media planning, buying and added-value negotiations
Determined budget allocation per zone and/or country
Coordinated and controlled local implementation of the international strategy, local media planning & buying
Detached for 6 months within OMD’s international network (Australia ; Sept. 97-Feb. 98)

Education

Ecole supérieure de Commerce de Bordeaux-Ecole de Management / Bordeaux Business School
1990 - 1993 (3 years)

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