| Title | Adidas NMD dealer |
| Agency | Friends Agency |
| Campaign | NMD live |
| Advertiser | adidas |
| Brand | adidas |
| Posted | March 2017 |
| Business Sector | Sneakers / Athletic Footwear |
| Story | Imagine you're binge-watching a product shot that is going for 10 days in a row 24/7. Instead of working, going out, or anything else. Sounds crazy, but that is what people in Moscow were doing in August 2016. For 10 days they watched a livestream of nothing but a pair of adidas Originals NMD sneakers and the only thing they wanted was to get these sneakers. |
| Media Type | Events |
| Length | |
| Creative Director | Denis Eliseev |
| Creative Director | Alexander Zavatskiy |
| Art Director | Michael Grigorovich |
| Art Director | Nikita Shipov |
| Digital Producer | Petr Fomichev |
| Producer | Katya Kovaleva |
| Account Director | Julia Pushina |
| Production Company | Bakehouse |
| Director of Photography (DOP) | Konstantin Korobkin |
| Producer | Alya Lugovaya |
| Producer | Konstantin Korobkin |
| Associate Producer | Larisa Molokanova |
| Location Manager | Konstantin Muximov |
| Chief Executive Officer (CEO) | Anton Zhdanov |
| Head of Live Broadcasts and Video Production Department | Anton Oleynik |
| Live Broadcasts and Video Production Department Producer | Sergey Mamichev |
| Director of Broadcast | Anton Kochelaev |
| Director of Broadcast | Evgeny Terentiev |
| Sound Engineer | Alexander Avdeev |
| Cameraman | Alexander Talyzin |
| Cameraman | Alexey Ilyin |
| Cameraman | Sergey Andreev |
| Public Relations Expert | Ketchum Maslov |
| Account Director | Natalia Belyaeva |
| Account Manager | Alexandra Baranova |
| Account Executive | Alina Tsivileva |
| Account Executive | Maria Klochihina |