Founding Partner of IMA - Influencer Marketing Agency in 2012, leading global influencer agency. Listed on the Forbes30under30 list for Media in Europe, published in January '17.
Housed on the Amsterdam canals, IMA consists of 50 digital natives, 15 nationalities, 2 dogs and international clientele.
I discovered the true power of influencer marketing 7 years ago after playing a key role in the development of fashion inspiration platform Fashiolista.com., being responsible for the influencer network & partnerships there.
Today we develop and produce all-round influencer marketing strategies & campaigns with over 8000 top influencers in our network. Our clients include: Diesel, Tommy Hilfiger, KLM, Unilever, Nivea, Safilo, Heineken, Philips, Nike, Farfetch, TomTom and many more.
In my role I lead a young, international team who are responsible for pioneering how brands work with influencers to engage audiences across the globe. IMA contributes to influencer marketing being the corner stone it is today.
As a Creative Director I'm mainly responsible for advising the best strategies & concepts for clients to work with influencers & other creators/ambassadors. Always keeping the best match of influencers and aesthetic quality of business in mind.