We live in a world where advertising is no longer what an advertiser does to the masses but what people are willing to accept and pass on. Today all boundaries are fading, screens are everywhere and all forms of media are becoming social. The only way to survive is to break the boundaries and do something new.
Born in Latvia I feel special connection to everything global — from travelling to brands. I have friends on all continents and apparently many of them are connected to advertising and design. I am actively following the leading industry trends and even trying to predict next potential innovation.
Gatis Rozenfelds is award winning creative director, guest lecturer in leading universities, recognized public speaker and author of many articles for business magazines about advertising, digital era and creativity.
He has acquired valuable experience working for major international agency networks like BBDO, Inorek&Grey, Young&Rubicam and with clients like Cogate-Palmolive, Danone, Masterfoods (Snickers, Twix), GM (Chevrolet), Subaru, GlaxoSmithCline, Nokia, NASDAQ as well as local brands like Laima, Population Census, Dienas Bizness, Road Traffic Safety directorate, Snoras banka, FoodUnion (Ekselence, Pols), ERGO, Lattelecom and many others.
Gatis has received multiple awards and recognitions for his work including Golden Hammer, silver Adwards medal and many more. Often his campaigns are found in shortlists of different contests. TVC for ice-cream “Ekselence” is included in world-famous Jean-Marie Boursicot Ad-Eaters collection.
Gatis firmly believes that strong creative idea can change the world and his conviction materializes when annual campaign for Latvian Children foundation doubles the amount of donations.
Gatis is active member of board in Latvian Art Directors club (LADC).
I love feeling the global pulse, cities that never sleep and everything new. My favorite places are New York, San Francisco, small islands near Australia and Spain.