Being entrepreneur for the first time. With Roel Wijland whom I had just hired at GGK to manage operations. An unplanned, but successful profitable year, thanks to clients who just walked in admiring the fresh approach of being '360' from the start.
But strong creative directors we didn't bring from the GGK adventure, so I scanned many creative stars as potential partners. And found this KesselsKramer avant-le-lettre hotshop 'Orgasms', owned by Joost Perik and Hjarald Agnes A couple of Indonesian ricetables was enough to decide to start BSUR (be as you are) Jan. 1st 1995